AccorHotels Is Set to Acquire 21c Museum Hotels

Aug 1, 2018

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

AccorHotels has officially released a statement confirming plans to buy 85% stake in 21c Museum Hotels — worth a casual $39 million — during the third quarter of 2018. Now, 21c’s unique collection of about a dozen properties (some functional, some in the works) will be added to Accor’s MGallery portfolio.

21c Museum Hotels is a boutique brand that offers a next-level art experience comprised of art from (you guessed it!) the 21st century. The hotels have unique art museums in them that are free to the public. AccorHotels shared that the boutique brand is actually “one of the largest contemporary art museums in the United States, and North America’s only collecting museum dedicated solely to art of the 21st century.”

AccorHotels itself made TPG’s roundup of best hotel loyalty programs in the world, so TPG is hoping the marriage will be a happy and healthy one.

Naturally, when boutique brands are acquired by larger hotel chains, consumers tend to worry about the authenticity being compromised. The same concern arose when Kimpton was acquired by IHG back in 2014.

AccorHotels’ statement on the matter seems to diffuse that worry by implying a sense of consistency in product on 21c’s end with the acquisition. “This agreement will allow 21c Museum Hotels to leverage AccorHotels’ leading global hospitality platform while retaining its independent spirit,” the press release read.

The original founders, Laura Lee Brown and Steve Wilson, will maintain the rest of the stake in the company and will continue to be involved in the process of “art, design and hospitality” for the 21c Museum Hotels. In a statement, founder Steve Wilson reassured that, “we are confident that the unique spirit of 21c will not only be preserved, but will flourish within the MGallery collection of boutique hotels.”

President and CEO Craig Greenberg will also maintain his position, and the 21c headquarters will remain in Louisville, Kentucky.

Now, the questions lie in how the 21c Museum hotels will be integrated into AccorHotels’ loyalty programs. It just might make the hotels more attractive for points and miles junkies like our beloved TPG readers.

Featured image by 21c Museum Hotels.

Chase Sapphire Preferred® Card

WELCOME OFFER: 60,000 Points


CARD HIGHLIGHTS: 2X points on all travel and dining, points transferrable to over a dozen travel partners

*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.

Apply Now
More Things to Know
  • Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $750 when you redeem through Chase Ultimate Rewards®. Plus earn up to $50 in statement credits towards grocery store purchases.
  • 2X points on dining at restaurants including eligible delivery services, takeout and dining out and travel & 1 point per dollar spent on all other purchases.
  • Get 25% more value when you redeem for travel through Chase Ultimate Rewards®. For example, 60,000 points are worth $750 toward travel.
  • With Pay Yourself Back℠, your points are worth 25% more during the current offer when you redeem them for statement credits against existing purchases in select, rotating categories.
  • Get unlimited deliveries with a $0 delivery fee and reduced service fees on eligible orders over $12 for a minimum of one year with DashPass, DoorDash's subscription service. Activate by 12/31/21.
  • Earn 2x total points on up to $1,000 in grocery store purchases per month from November 1, 2020 to April 30, 2021. Includes eligible pick-up and delivery services.
Regular APR
15.99%-22.99% Variable
Annual Fee
Balance Transfer Fee
Either $5 or 5% of the amount of each transfer, whichever is greater.
Recommended Credit

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.