Targeted: Register to Earn 10,000 Hilton Points on Groceries
Update: Some offers mentioned below are no longer available. View the current offers here.
Gearing up to do some major grocery shopping ahead of the upcoming Thanksgiving holiday? It might pay to check your email — Amex and Hilton are targeting cardmembers with a very enticing offer.
Through November 30, 2018, targeted cardmembers can earn 10,000 Hilton Honors points after spending $200 on eligible purchases at US supermarkets. TPG values Hilton points at 0.6 cents apiece, so this bonus is worth $60 — a phenomenal 30% return. Of course, that's in addition to the points you'd normally earn, including 6x with the Hilton Honors American Express Ascend Card and 5x with the Hilton Honors American Express Card.
Targeted cardmembers should have received an email from Amex, with a subject line that includes the text "enjoy a special 10,000 Bonus Points offer this month." The issuer also has a dedicated registration page, so it might be worth heading to this site and entering your account credentials even if you didn't get an email. You do need to register for the promotion before you're eligible to start working toward the bonus.
I wasn't targeted on my Hilton Honors Aspire Card from American Express, unfortunately, but two TPGers received the offer — one on the Hilton Honors American Express Ascend Card and the other on the Hilton Honors American Express Card.
Note that only purchases at US supermarkets are eligible, and Amex specifically calls out superstores (like Super Walmart) and warehouse clubs (like Sam's Club) as not being eligible for the bonus, even though they do sell groceries. The bonus points should post by the end of January, but hopefully you'll have them in hand a bit sooner than that.