The 25k Sign-Up Bonus Is Still Available for the Starwood Amex
Update: Some offers mentioned below are no longer available. View the current offers here – Starwood Preferred Guest® Business Credit Card from American Express, Starwood Preferred Guest® Credit Card from American Express
Currently, the Starwood Preferred Guest Credit Card from American Express and the Starwood Preferred Guest Business Credit Card from American Express are each offering a sign-up bonus of two free nights at a Category 1-5 property after you spend $3,000 or $5,000 (depending on whether you have the personal or business card) in the first three months.
While this is a first for these two cards, which have previously only offered Starpoints (as many as 35,000) as sign-up bonuses, it's not necessarily an improvement over the standard 25,000-point offer. Two free nights at a Category 5 Starwood hotel could set you back as much 26,000 points, making the current offer a better deal than 25,000 points for these redemptions — and there are plenty of great Category 5 hotels to consider. However, if you were to redeem the two free nights at a lower-level property or one that doesn't charge high cash rates, the standard bonus represents a better value.
For the above reasons, you may be waiting it out until October 19 — when the current two-night sign-up offer expires — to apply for one of these cards. The good news is that you can currently get 25,000 points instead of the two free nights when you sign up for the personal Starwood Amex using this link. Note that you'll still find the two-night offer if you go directly through Amex, so you do have a choice.
Fortunately, it doesn't appear that the Starwood co-branded Amex cards are biting the dust anytime soon. When TPG sat down with Marriott's Thom Kozik and SPG's David Flueck to discuss the future of both brands post-merger, Flueck assured him that there were no plans to scrap these cards (or the Marriott or Ritz-Carlton co-branded cards) in the foreseeable future. That said, now that you can transfer Marriott Rewards points to Starwood Preferred Guest and vice versa, there are more reasons than ever to pad your account balances in one or both programs. So if you have been considering signing up for the Starwood Amex or the Starwood Business Amex, it's probably better to do so sooner than later — especially since there's no saying what the next sign-up offer will be.
Would you rather have two free nights at a Category 1-5 Starwood hotel or 25,000 Starpoints?
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