Skip to content

Video Ads Are Coming to Some Uber and Lyft Cars in NYC — and You Can't Mute Them

March 08, 2018
2 min read
Lyft app
Video Ads Are Coming to Some Uber and Lyft Cars in NYC — and You Can't Mute Them
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

Get ready for your future Uber and Lyft rides to have a lot more chatter.

That's because the two ride-hailing companies are planning to add video advertising screens that cannot be muted to thousands of its drivers' cars, The New York Post reports.

The screens, somewhat similar to the ones in New York's yellow taxis, will be able to be turned down and become near dark, but not completely muted or turned off. "We may add an off button in the future, depending on how users respond," James Bellefeuille, founder of the ad company providing the screens, said to the Post.

Advertising company Vugo has a contract to provide about 3,500 black car drivers in New York City with the screens. Drivers for the ride-share companies will earn extra money from the ad screens — totaling about $100-$200 of extra income.

Bellefeuille told the Post Vugo's screens will allow passengers to curate their own content by choosing from channels featuring music videos, comedy or sports.

Previously, the Taxi and Limousine Commission prohibited video ad screens in cars that were not medallion taxis or street hail liveries. In 2015, Vugo sued New York City to change the law, and in February, a judge ruled in favor of Vugo adding its screens to Ubers and Lyfts throughout the city.

Sign up for our daily newsletter

TPG reached out to Uber, Lyft and Vugo but did not immediately hear back.

Featured image by NurPhoto via Getty Images

Top offers from our partners

How we chose these cards

Our points-obsessed staff uses a plethora of credit cards on a daily basis. If anyone on our team wouldn’t recommend it to a friend or a family member, we wouldn’t recommend it on The Points Guy either. Our opinions are our own, and have not been reviewed, approved, or endorsed by our advertising partners.
See all best card offers