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A glaringly obvious and still barely touched category where rewards credit card perks could dramatically expand is the realms of health and fitness. You have rewards credit cards that offer bonuses on the spending categories of cell phones, dining, internet, satellite, travel, grocery shopping, and so much more, but name one that offers a category bonus on a gym membership or fitness classes. I still can’t really name any off-hand, but The Platinum Card® from American Express has now expanded into offering some perks for those who like to SoulCycle at the 82 different SoulCycle locations across the United States.
Starting today, enrolled Platinum Card Members have access to the following offers at 82 SoulCycle locations across the U.S.:
- Three complimentary classes when a series of 20 classes is purchased at soul-cycle.com (valued at ~$100, depending on studio location)
- SuperSoul status with the purchase of a series of 25 SuperSoul classes (compared to the standard requirement of a 50 class series purchase)
- Ten “First Class Free” passes to provide to new riders
- Retail perks including advance access to SoulCycle warehouse sales and free shipping on all orders placed online at soul-cycle.com
I found it interesting though not really surprising that there is a 45% increase in spending at SoulCycle among Amex premium cardmembers in the last three years. If you live in NYC SoulCycle is probably as recognizable as Starbucks, though there isn’t a SoulCycle studio anywhere near close enough to my house to make this really usable. I suspect that will be the case for most that live in Suburbia, USA. However, I love to see premium rewards cards expanding more into the areas of health and fitness so I’m giving this a thumbs up as a great step in the right direction.
While I sadly don’t foresee me putting these new perks to use in the near term, for the sake of research I logged on to SoulCycle see if my Mercedes Platinum Authorized User Card would do the trick to unlock the benefits even though it isn’t the primary card on the account and indeed it worked just fine.
Let’s hope this is just the first in a series of partnerships and benefits between rewards credit cards and popular health and fitness businesses!
The American Express Platinum card has some of the best perks out there: cardholders enjoy the best domestic lounge access (Delta SkyClubs, Centurion Lounges, and Priority Pass), a $200 annual airline fee credit as well as up to $200 in Uber credits, and mid-tier elite status at SPG, Marriott, and Hilton. Combined with the 60,000 point welcome offer -- worth $1,140 based on TPG's valuations -- this card is a no-brainer for frequent travelers. Here are 5 reasons you should consider this card, as well as how you can figure out if the $550 annual fee makes sense for you.
- Earn 60,000 Membership Rewards® points after you use your new Card to make $5,000 in purchases in your first 3 months.
- Up to $200 for Uber rides annually. Credit and Uber VIP status available to Basic Card Member only.
- 5X Membership Rewards® points on flights booked directly with airlines or with American Express Travel.
- 5X Membership Rewards® points on eligible hotels booked on amextravel.com.
- As a Platinum Card Member, you can enjoy access to the Global Lounge Collection, the only credit card airport lounge access program that includes proprietary lounge locations around the world.
- Receive complimentary benefits with an average total value of $550 with Fine Hotels & Resorts. Learn More.
- $200 Airline Fee Credit, up to $200 per calendar year in baggage fees and more at one qualifying airline.
- Get up to $100 in statement credits annually for purchases at Saks Fifth Avenue on your Platinum Card®. That's up to $50 in statement credits semi-annually. Enrollment required.
- $550 annual fee.
- Terms Apply.
- See Rates & Fees