Snapchat’s New Feature Lets You Read Reviews, Book Reservations and More
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.
Today, Snapchat launched its new location-based feature called Context Cards: a new way to learn more about the Snaps within the app. By swiping up, users can see more — and do more.
Snapchat partnered with TripAdvisor, Foursquare, Michelin, Goop, OpenTable, Uber, Lyft, Resy and Bookatable — with more partners presumably coming — to help bring its users useful information. As of October 10, Snapchatters can view whatever info they may need to hail a ride or book a table at a restaurant that appears on Snapchat videos. Meaning, the next time your friend posts a pic or video at a a five-star restaurant or trendy bar, effectively sharing their location, you can access the review — and maybe snag a table, too — in real-time by swiping up.
Here’s how it works: When users share their location in a Snap, either by using a geotagged filter or sharing to a public story, not only can they see where their friends are hanging out, but they can swipe up and read more — like ratings, reviews, menus and hours of operation.
It’s clearly a win for businesses — and it’s just a matter of time before Snapchat better targets their ads — but for now, the context cards are simply meant to provide additional info.
“In partnership with Snapchat for their new Context Cards feature, we’re excited to be offering a new way for Snapchatters to book any of our restaurants that they see in Snaps,” said Catherine Porter, OpenTable’s Senior Vice President of Strategy and Business Development. “We know the simple act of swiping up on a Snap to reserve a table will provide an experience that our diners and restaurants will love.”
The new feature rolls out Tuesday, October 10 on both iOS and Android in the US, Canada, the UK, Australia and New Zealand. Check out how to you use SnapChat Context Card feature in the video below:
Featured Image by studioEAST/Getty Images
Welcome to The Points Guy!
WELCOME OFFER: 80,000 Points
TPG'S BONUS VALUATION*: $1,650
CARD HIGHLIGHTS: 2X points on all travel and dining, points transferrable to over a dozen travel partners
*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.
- Earn 80,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,000 when you redeem through Chase Ultimate Rewards®. Plus earn up to $50 in statement credits towards grocery store purchases within your first year of account opening.
- Earn 2X points on dining including eligible delivery services, takeout and dining out and travel. Plus, earn 1 point per dollar spent on all other purchases.
- Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards®. For example, 80,000 points are worth $1,000 toward travel.
- With Pay Yourself Back℠, your points are worth 25% more during the current offer when you redeem them for statement credits against existing purchases in select, rotating categories.
- Get unlimited deliveries with a $0 delivery fee and reduced service fees on eligible orders over $12 for a minimum of one year with DashPass, DoorDash's subscription service. Activate by 12/31/21.
- Count on Trip Cancellation/Interruption Insurance, Auto Rental Collision Damage Waiver, Lost Luggage Insurance and more.
- Get up to $60 back on an eligible Peloton Digital or All-Access Membership through 12/31/2021, and get full access to their workout library through the Peloton app, including cardio, running, strength, yoga, and more. Take classes using a phone, tablet, or TV. No fitness equipment is required.