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Today, Snapchat launched its new location-based feature called Context Cards: a new way to learn more about the Snaps within the app. By swiping up, users can see more — and do more.
Snapchat partnered with TripAdvisor, Foursquare, Michelin, Goop, OpenTable, Uber, Lyft, Resy and Bookatable — with more partners presumably coming — to help bring its users useful information. As of October 10, Snapchatters can view whatever info they may need to hail a ride or book a table at a restaurant that appears on Snapchat videos. Meaning, the next time your friend posts a pic or video at a a five-star restaurant or trendy bar, effectively sharing their location, you can access the review — and maybe snag a table, too — in real-time by swiping up.
Here’s how it works: When users share their location in a Snap, either by using a geotagged filter or sharing to a public story, not only can they see where their friends are hanging out, but they can swipe up and read more — like ratings, reviews, menus and hours of operation.
It’s clearly a win for businesses — and it’s just a matter of time before Snapchat better targets their ads — but for now, the context cards are simply meant to provide additional info.
“In partnership with Snapchat for their new Context Cards feature, we’re excited to be offering a new way for Snapchatters to book any of our restaurants that they see in Snaps,” said Catherine Porter, OpenTable’s Senior Vice President of Strategy and Business Development. “We know the simple act of swiping up on a Snap to reserve a table will provide an experience that our diners and restaurants will love.”
The new feature rolls out Tuesday, October 10 on both iOS and Android in the US, Canada, the UK, Australia and New Zealand. Check out how to you use SnapChat Context Card feature in the video below:
Featured Image by studioEAST/Getty Images
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