This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. For an explanation of our Advertising Policy, visit this page.

Especially after the recent massive Equifax data breach, financial institutions are realizing that a credit card application that asks for your social security number, date of birth and address just may not be secure enough — that data may be in possession of people impersonating you. Now, banks and credit card platforms are scrambling to get new, more secure ways to verify identities.

And one of those high-tech tools coming down the line is the plain old selfie.

This week, Visa introduced a program called Visa ID Intelligence. This “ecosystem of authentication solutions” will enable participating banks, credit unions and merchants to utilize different forms of authentication for credit card applications, purchases and person-to-person payments.

Visa ID Intelligence options

Two aspects of the Visa ID Intelligence platform seem ready to roll out now: Identity Documents and Biometrics. Identity Documents requires a selfie and an image of your photo identification (listed examples include “driver’s license, passport, military ID, etc.”) to confirm your identity. Visa’s platform would compare the two to confirm that your face matches the identification. Visa notes “uses include account creation, password reset, and lost or stolen card scenarios.”

The next, more secure solution is Biometrics. “Customers will be able choose their own preference for biometric authentication: voice, face, finger print. Any manner that they want,” said Tom Grissen, CEO of Daon, which Visa is partnering with to develop Visa ID Intelligence.

But, Visa ID Intelligence is hoping to go much further, as it explains in this introduction video:

As Morgan Freeman explains, “now, the blink of an eye can open your account, the sound of your voice can pay back your friend, and the phone in your pocket can automatically confirm your identity.”

This platform seems primarily designed for banks which don’t have the resources to develop their own biometric authentication services. Bank of America, Chase and Citi are all working on their own solutions. So, Visa ID Intelligence will likely be utilized by smaller credit card issuers and credit unions instead of the big credit card issuers.

When can you expect to be required to take a selfie for your next credit card application? That’s unsure. But, experts think that the rollout — just like the rollout of chip cards in the US — will be slow. Then again, if banks are plagued by an increasing amount of fraudulent applications in the wake of the Equifax data breach, we might see an accelerated introduction.

The best beginner points and miles card out there.
Chase Sapphire Preferred® Card

With great travel benefits, 2x points on travel & dining and a 50,000 point sign up bonus, the Chase Sapphire Preferred is a great card for those looking to get into the points and miles game. Here are the top 5 reasons it should be in your wallet, or read our definitive review for more details.

Apply Now
More Things to Know
  • Earn 50,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $625 toward travel when you redeem through Chase Ultimate Rewards®
  • Chase Sapphire Preferred named "Best Credit Card for Flexible Travel Redemption" - Kiplinger's Personal Finance, June 2018
  • 2X points on travel and dining at restaurants worldwide & 1 point per dollar spent on all other purchases.
  • No foreign transaction fees
  • 1:1 point transfer to leading airline and hotel loyalty programs
  • Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards. For example, 50,000 points are worth $625 toward travel
  • No blackout dates or travel restrictions - as long as there's a seat on the flight, you can book it through Chase Ultimate Rewards
Intro APR on Purchases
Regular APR
17.99% - 24.99% Variable
Annual Fee
$0 Intro for the First Year, then $95
Balance Transfer Fee
Either $5 or 5% of the amount of each transfer, whichever is greater.
Recommended Credit
Excellent Credit

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.