Could Your Next Credit Card Application Require a Selfie?

Oct 22, 2017

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

Especially after the recent massive Equifax data breach, financial institutions are realizing that a credit card application that asks for your social security number, date of birth and address just may not be secure enough — that data may be in possession of people impersonating you. Now, banks and credit card platforms are scrambling to get new, more secure ways to verify identities.

And one of those high-tech tools coming down the line is the plain old selfie.

This week, Visa introduced a program called Visa ID Intelligence. This “ecosystem of authentication solutions” will enable participating banks, credit unions and merchants to utilize different forms of authentication for credit card applications, purchases and person-to-person payments.

Visa ID Intelligence options

Two aspects of the Visa ID Intelligence platform seem ready to roll out now: Identity Documents and Biometrics. Identity Documents requires a selfie and an image of your photo identification (listed examples include “driver’s license, passport, military ID, etc.”) to confirm your identity. Visa’s platform would compare the two to confirm that your face matches the identification. Visa notes “uses include account creation, password reset, and lost or stolen card scenarios.”

The next, more secure solution is Biometrics. “Customers will be able choose their own preference for biometric authentication: voice, face, finger print. Any manner that they want,” said Tom Grissen, CEO of Daon, which Visa is partnering with to develop Visa ID Intelligence.

But, Visa ID Intelligence is hoping to go much further, as it explains in this introduction video:

As Morgan Freeman explains, “now, the blink of an eye can open your account, the sound of your voice can pay back your friend, and the phone in your pocket can automatically confirm your identity.”

This platform seems primarily designed for banks which don’t have the resources to develop their own biometric authentication services. Bank of America, Chase and Citi are all working on their own solutions. So, Visa ID Intelligence will likely be utilized by smaller credit card issuers and credit unions instead of the big credit card issuers.

When can you expect to be required to take a selfie for your next credit card application? That’s unsure. But, experts think that the rollout — just like the rollout of chip cards in the US — will be slow. Then again, if banks are plagued by an increasing amount of fraudulent applications in the wake of the Equifax data breach, we might see an accelerated introduction.

Chase Sapphire Preferred® Card

WELCOME OFFER: 80,000 Points


CARD HIGHLIGHTS: 2X points on all travel and dining, points transferrable to over a dozen travel partners

*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.

Apply Now
More Things to Know
  • Earn 80,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,000 when you redeem through Chase Ultimate Rewards®. Plus earn up to $50 in statement credits towards grocery store purchases within your first year of account opening.
  • Earn 2X points on dining including eligible delivery services, takeout and dining out and travel. Plus, earn 1 point per dollar spent on all other purchases.
  • Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards®. For example, 80,000 points are worth $1,000 toward travel.
  • With Pay Yourself Back℠, your points are worth 25% more during the current offer when you redeem them for statement credits against existing purchases in select, rotating categories.
  • Get unlimited deliveries with a $0 delivery fee and reduced service fees on eligible orders over $12 for a minimum of one year with DashPass, DoorDash's subscription service. Activate by 12/31/21.
  • Count on Trip Cancellation/Interruption Insurance, Auto Rental Collision Damage Waiver, Lost Luggage Insurance and more.
  • Get up to $60 back on an eligible Peloton Digital or All-Access Membership through 12/31/2021, and get full access to their workout library through the Peloton app, including cardio, running, strength, yoga, and more. Take classes using a phone, tablet, or TV. No fitness equipment is required.
Regular APR
15.99%-22.99% Variable
Annual Fee
Balance Transfer Fee
Either $5 or 5% of the amount of each transfer, whichever is greater.
Recommended Credit

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.