This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. For an explanation of our Advertising Policy, visit this page.

After lots of internet rumors and speculation based on Southwest Airlines having luau themed boarding gates, employees in Hawaiian shirts, being a headlining sponsorship of a Hawaii travel summit, impending introduction of new planes to the fleet, and more, fans of the airline (and its Rapid Reward points) waited yesterday for news of a rumored formal announcement that the airline was starting up service to the Hawaiian Islands in 2018. With Southwest reps in Hawaii for the Hawaii Global Tourism Summit, it seemed to be the right place and the right time for such an announcement. However, as you might have noticed, yesterday came and went and no such public announcement was made.

Was a big announcement originally planned and then scrapped for a timing or technicality related reason, or were all of the pineapple-themed ducks that seemed to be in a row purely coincidental? We probably won’t ever know for sure, but while there wasn’t a formal Southwest announcement yesterday related to official routes to Hawaii, here is some of what their social media team had to say to the many Hawaii related inquiries they received yesterday.

As you can see, there is no confirmation of impending service to Hawaii, but every response is something along the lines of a “most wanted” route, “no one wants it more than them”, “Hawaii is a high priority”, and they are “keeping their fingers crossed”.

In other words, every word, signal, and winky-eyed-gif still points to Southwest making a Hawaii announcement sooner rather than later, but sadly it wasn’t quite as soon as we had hoped yesterday.

Know before you go.

News and deals straight to your inbox every day.

2018 TPG Award Winner: Mid-Tier Card of the Year
Chase Sapphire Preferred® Card

NEW INCREASED OFFER: 60,000 Points

TPG'S BONUS VALUATION*: $1,200

CARD HIGHLIGHTS: 2X points on all travel and dining, points transferrable to over a dozen travel partners

*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.

Apply Now
More Things to Know
  • Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $750 toward travel when you redeem through Chase Ultimate Rewards®
  • 2X points on travel and dining at restaurants worldwide & 1 point per dollar spent on all other purchases.
  • Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards. For example, 60,000 points are worth $750 toward travel
Intro APR on Purchases
N/A
Regular APR
18.24% - 25.24% Variable
Annual Fee
$95
Balance Transfer Fee
Either $5 or 5% of the amount of each transfer, whichever is greater.
Recommended Credit
Excellent/Good

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.