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An Early Look at WOW Air's New Bundled Fares

Feb. 03, 2017
3 min read
An Early Look at WOW Air's New Bundled Fares
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WOW Air recently eliminated the complimentary carry-on it used to provide to passengers. A disappointing move for sure, but there is a small silver lining to note: The airline will be introducing bundled fares that will include baggage and other extras in the cost of your ticket — which could potentially save you some money over booking your ticket and paying for bags separately.

A quick check of WOW's site brought me to a beta version (still in testing) of its website, so I was able to select bundled fares for a dummy booking. Other TPG staffers tried to complete bookings as well but were directed to the current version of the website, which didn't show the option of booking a bundled fare.

If you're able to access the beta site, or once WOW rolls out the new bundled fares to everyone, you should expect to have the option to select one of three fares: WOW Basic, WOW Plus and WOW Biz. Here are the basics of each fare bundle on a flight from Boston (BOS) to Reykjavik (KEF):

  • Wow Basic: $100 one-way, includes one personal item.
  • WOW Plus: $171 one-way, includes one personal item, one carry-on bag, one checked bag and cancellation protection (applicable only if you or a loved one becomes ill)
  • WOW Biz: $214 one-way, includes everything in WOW Plus, plus an in-flight meal and an XXL seat.

This new pricing scheme definitely adds to the value proposition of buying a WOW Plus or Biz seat. If you were to buy a WOW Basic fare and check a bag, you'd pay $100 for the one-way ticket plus $71 for the bag — bringing the total cost to $171. The WOW Plus ticket will also cost you $171 but includes a complimentary carry-on as well as cancellation protection.

If you were to book a WOW Basic seat and then individually add the four components that come in the Plus bundle you'd pay the following:

  • $100 - Basic ticket
  • $51 - Carry-on
  • $71 - Checked bag
  • $26 - Cancelation protection

Total cost: $248 (versus $171 for the Plus bundle)

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If you were to book a Basic seat and then individually add the six components that come in the Biz bundle you'd pay the following:

  • $100 - Basic ticket
  • $61 - XXL Seat
  • $51 - Carry-on
  • $71 - Checked bag
  • $26 - Cancelation protection
  • ? - meal

Total cost: At least $309* (versus $214 for the bundle)

*We don't yet know the prices of the in-flight meals but have reached out to WOW for further clarification.

While WOW's new bundled fares can certainly save you some cash if you're planning to bring more than a personal item with you to Europe, it's going to be a bit harder to get there on a shoestring budget.

What do you think of Wow's new bundled fares?

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