JetBlue Unveils Quirky New ‘Blueprint’ Livery

Feb 21, 2017

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JetBlue is celebrating its 17th anniversary with new livery on its Embraer E190, featuring a ‘Blueprint’ design to give a unique x-ray-like view of the 100-seat aircraft. The design team also added in some features you might see when the plane is full of passengers and cargo, as well as a few unique items someone might bring aboard, like a Piñata or French press coffee machine.

A look at the new “Blueprint” livery for JetBlue’s E190. Image courtesy of Jetblue.

According to a press release from JetBlue, the aircraft took two weeks to paint and is one of the carrier’s most intricate livery designs. The newly-decorated jet was unveiled at Boston Logan Airport (BOS) and will be operating on select routes served by the E190.

JetBlue is also honoring its New York City hub with a new tailfin design dubbed ‘Highrise’ that represents the Big Apple’s illuminated skyline. The design itself displays different colored squares on the tail, meant to symbolize the window panes of the city’s high-rise buildings.

JetBlue’s new tailfin design on an Airbus A320. Image courtesy of JetBlue.

Both the ‘Blueprint’ livery and ‘Highrise’ tailfin design will eventually be added to additional aircraft throughout the year. This isn’t the first time the airline has painted its aircraft in a distinct way — in November, JetBlue introduced retro 1960s livery, channeling what designers thought JetBlue’s aircraft would have looked like if the carrier had been around in that decade.

Featured image courtesy of JetBlue.

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