As Wireless Competition Heats up, AT&T Offers Unlimited Data Option for All Customers
This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.
Update 2/27/17 9:00am ET: AT&T has expanded its unlimited options to include two new, lower-cost plans. Its new single line plan, Unlimited Plus, will now cost $90 per month, a $10 decrease from the original announcement of $100. If you’re an AT&T video subscriber, you also qualify for a $25 credit on your DirecTV or U-Verse bill each month. There’s also the option for the AT&T Unlimited Choice plan, which will cost $60 per month for a single line. But the catch is that there’s a max speed of 3Mbps — paying less for slower speeds.
Earlier this week, Verizon announced that it was the latest carrier to add an unlimited data option. At the time of the announcement, all of the other major US carriers offered a competitive unlimited plan as well — except AT&T, which limited who could take advantage of its unlimited data. But, as of today, the carrier is allowing all customers to sign up for an unlimited plan.
AT&T, the country’s second-largest mobile provider, previously offered customers an unlimited plan, but they were required to have a TV subscription — DirecTV or U-verse — in order to take advantage. The new unlimited plan, available today, costs $100 per month for one line ($20 more than Verizon’s latest offering) or $180 for four lines (the same as Verizon).
Just like with Verizon’s plan, AT&T will slow the speed of coverage down when customers are in “congested” areas if they’ve already used more than 22GB of data in a month. Unlike Verizon, T-Mobile and Sprint’s unlimited plans, however, AT&T’s doesn’t allow customers to use their phones as a hotspot.
As competition in the wireless sector heats up, it’s vital that the carriers stay up to date with their technology and offerings. This latest move by AT&T comes just days after Verizon’s announcement and following changes to both Sprint and T-Mobile’s unlimited plans. Sprint announced yesterday that it would begin charging $90 for five lines of unlimited data, and T-Mobile announced Monday that it was adding HD video streaming and 10GB of hot spot usage to its unlimited plans.
This week has been proof that competition in the wireless market is here — and it’s generally good news for consumers.
H/T: USA Today
Featured image courtesy of Kena Betancur via Getty Images.
Welcome to The Points Guy!
WELCOME OFFER: 80,000 Points
TPG'S BONUS VALUATION*: $1,600
CARD HIGHLIGHTS: 3X points on dining and 2x points on travel, points transferrable to over a dozen travel partners
*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.
- Earn 80,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,000 when you redeem through Chase Ultimate Rewards®.
- Enjoy benefits such as a $50 annual Ultimate Rewards Hotel Credit, 5x on travel purchased through Chase Ultimate Rewards®, 3x on dining and 2x on all other travel purchases, plus more.
- Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards®. For example, 80,000 points are worth $1,000 toward travel.
- With Pay Yourself Back℠, your points are worth 25% more during the current offer when you redeem them for statement credits against existing purchases in select, rotating categories
- Count on Trip Cancellation/Interruption Insurance, Auto Rental Collision Damage Waiver, Lost Luggage Insurance and more.