This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. For an explanation of our Advertising Policy, visit this page.
TPG reader Justin sent me a message on Facebook to ask about the new World of Hyatt:
“A lot of Hyatt elites are upset with the changes to Gold Passport. Have you ever seen a loyalty program make or delay changes based on a public outcry?”
Hyatt recently announced sweeping changes to its loyalty program, including updated benefits and new (generally higher) elite qualification requirements. I have mixed feelings about the new World of Hyatt, but many Gold Passport members have been understandably ruffled by these changes, especially those who previously earned status through shorter or less expensive stays. The question is whether dissatisfied customers have any recourse, and while we can’t be sure how Hyatt will process criticism of the new program, I do think travel providers are generally receptive to feedback (both positive and negative).
A public outcry can definitely have an effect. In 2014, Delta reversed course by deciding not to impose an annual cap on transfers from partners, partly in response to negative feedback from customers. The airline’s relationship with American Express was also an important factor, but the cap’s unpopularity among frequent flyers helped justify the reversal. That was a relatively minor tweak to the SkyMiles program, so it’s not an entirely fair comparison, but it shows that public opinion counts for something.
For what it’s worth, Hyatt has indicated that the company will give consideration to feedback about the upcoming changes. That might just be lip service to appease disgruntled customers, but since the new program doesn’t launch for several months, I’d wager that some aspects of it could still be adjusted if the response is overwhelming. It doesn’t hurt to voice your opinion (politely, of course). Whether Hyatt will ultimately listen is anybody’s guess.
If the company doesn’t listen to words, you can always vote with your dollars and take your business elsewhere. Switching to another hotel program may not be ideal, but it shouldn’t sting too badly if you can match or challenge for elite status. Hyatt is going to make decisions that support its bottom line, and could be forced to reconsider its plans if the brand starts hemorrhaging valuable customers.
For more on World of Hyatt, check out these posts:
- How Does Hyatt’s Globalist Status Compare to Gold Passport Diamond?
- Is It Worth Mattress Running to Earn Hyatt Globalist Status?
- Hyatt Details Lifetime Globalist Status
Featured image courtesy of subman via Getty Images.
With great travel benefits, 2x points on travel & dining and a 50,000 point sign up bonus, the Chase Sapphire Preferred is a great card for those looking to get into the points and miles game. Here are the top 5 reasons it should be in your wallet, or read our definitive review for more details.
- Earn 50,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $625 toward travel when you redeem through Chase Ultimate Rewards®
- Chase Sapphire Preferred named "Best Credit Card for Flexible Travel Redemption" - Kiplinger's Personal Finance, June 2018
- 2X points on travel and dining at restaurants worldwide & 1 point per dollar spent on all other purchases.
- No foreign transaction fees
- 1:1 point transfer to leading airline and hotel loyalty programs
- Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards. For example, 50,000 points are worth $625 toward travel
- No blackout dates or travel restrictions - as long as there's a seat on the flight, you can book it through Chase Ultimate Rewards
Know before you go.
News and deals straight to your inbox every day.