Virgin America and Virgin Atlantic to End Partnership
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Update 11/4/16: Virgin Atlantic reached out to provide the following statement:
We are introducing some exciting changes to our loyalty programme, Flying Club, to offer our members more value for their loyalty. Alongside these changes, we are also changing our membership numbers, offering members a single lifetime membership number so that they can keep it as they move between our Flying Club tiers. Most of our partners have been able to accommodate this change, however, it isn’t compatible with Virgin America’s current system. Unfortunately, this means that the reciprocal agreement with Virgin America will come to an end on 12th November. There will still be many opportunities for our customers to use their miles with many different partners.
The partnership between Virgin America and Virgin Atlantic is set to end on November 13, 2016, a change that isn’t yet reflected on either of the two airlines’ websites. According to a user on Reddit, a representative from Virgin America indicated the termination of the partnership when the user inquired about an award redemption.
Here’s what the representative said:
Thank you for contacting Virgin America Elevate Desk. My name is LaShanda and I will be assisting you on this matter. In regards to your request, beginning on November 13, 2016, Virgin Atlantic will no longer be a partner of Virgin America. It is mostly not showing on the web as our Partner Award travel due to this fact. We do apologize about the inconvenience, if you have any other additional questions please fee free to contact us as 877-359-8474 and we will be more than willing to assist you.
You’ll be able to book award travel with Virgin Atlantic through Virgin America through November 13, so if you’ve been eyeing an award booking, now is the time to do it. In addition, after that date, Virgin America award bookings for travel on Virgin Atlantic can no longer be changed. Instead, you’ll need to cancel the booking altogether and get a refund. There’s no doubt that there are some good redemptions available through the Virgin Atlantic partnership — if you’re willing to fork over the cash for fuel surcharges.
Coincidentally enough, the partnership is ending on the same day that Virgin Atlantic’s Flying Club program undergoes a massive devaluation. The Reddit user confirmed with the Virgin America rep that the Virgin Atlantic partnership is the only one that’s ending as of November 13 — there will be no changes to Virgin America’s partnerships with Virgin Australia, Emirates, Hawaiian or any other partners.
We reached out to Virgin Atlantic for comment but have yet to hear back. We’ll update this post with any additional information we get about the partnership termination.
H/T: View From the Wing