This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. For an explanation of our Advertising Policy, visit this page.
In a unique advertising stunt, Uber took to the skies — not with aircraft flying banners along a beach, but with drones hovering over stalled cars on a Mexico City roadway advertising Uber’s popular carpool service, UberPool.
In case you’re not familiar with the service, UberPool lets passengers share a car with one or more additional Uber riders, essentially allowing them to split the cost and reduce the overall number of vehicles on the road.
In this particular advertising campaign, Uber’s signs contained messages about why those stuck in traffic should be carpooling instead. One read, “The city would be for you, not 5.5 million cars,” while another sign carried by a drone said, “Driving by yourself? This is why you can never see the volcanoes.”
— Bloomberg Technology (@technology) October 14, 2016
Is there any chance we’ll be seeing this advertising strategy from Uber (or other ride-sharing services) in the US anytime soon? Probably not, since an Uber spokesperson told The Verge there are no plans to run advertising like this in any of its other markets. Plus, in order to legally advertise like this in the US, Uber would have to obtain a federal waiver and deal with some other red tape in order to do so. According to the FAA, as long as the ad is “securely attached and does not adversely affect the flight characteristics or controllability of the aircraft” and it’s flown over humans “inside a stationary vehicle that can provide reasonable protection from a falling small unmanned aircraft,” it could be possible.
Although it was likely a one-time-only advertising stunt — and certainly jarring for anyone caught in traffic on that Mexican roadway who was experiencing drones for the first time — we have to wonder if this could become the new advertising norm. It was definitely an effective way of getting new eyes on the product, especially since there wasn’t really a way to pass it by or skim past, as you would with traditional roadside advertising methods like billboards.
What do you think of Uber’s latest marketing move? What would you do if you saw one of these ad drones while sitting in traffic?
H/T: The Verge
NEW INCREASED OFFER: 60,000 points! With great travel benefits, 2x points on travel & dining and a 60,000 point sign up bonus worth up to $1,200 in value, the Chase Sapphire Preferred is a great card for those looking to get into the points and miles game. Here are the top 5 reasons it should be in your wallet, or read our definitive review for more details.
- Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $750 toward travel when you redeem through Chase Ultimate Rewards®
- Chase Sapphire Preferred named "Best Credit Card for Flexible Travel Redemption" - Kiplinger's Personal Finance, June 2018
- 2X points on travel and dining at restaurants worldwide & 1 point per dollar spent on all other purchases.
- No foreign transaction fees
- 1:1 point transfer to leading airline and hotel loyalty programs
- Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards. For example, 60,000 points are worth $750 toward travel
- No blackout dates or travel restrictions - as long as there's a seat on the flight, you can book it through Chase Ultimate Rewards
Know before you go.
News and deals straight to your inbox every day.