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If you’re reading this and are one of the millions of people on Facebook, there’s a very good chance that you’ve seen a sponsored or “boosted” post of ours on the site. Even though we have nearly 1.4 million fans (and rapidly growing), publishers like TPG need to pay Facebook to get our content in front of the people who want to read it.

While Facebook advertising isn’t cheap, it’s a highly effective way for us to grow our readership and fanbase and get you the content most relevant to you. And for me, it’s been the biggest boon of my points-earning career because FacebookTwitter and Instagram all take credit cards! And not only that, there are credit cards with lucrative bonuses for online advertising spend, so my #1 source of points earning is from online advertising. If you advertise online, whether Google or Facebook, you should be maximizing your spend to get the most points possible — never pay by invoice or wire transfer!

While most people think Chase Sapphire Reserve is the #1 card I use, that may be true for personal spend, but a majority of my spend is for the business. Here are three main reasons why my Business Gold Rewards Card from American Express is racking up hundreds of thousands of additional points each year:

1. Power of Charge Card

Charge cards offer way more flexibility in spending. Unlike credit cards, charge cards don’t have preset spending limits; instead, your transactions are approved on a case-by-case basis, and you have to pay the bill in full each month. This is ideal for businesses that are spending large amounts every month on advertising, airfare and more.

2. Credit Benefit

Charging large purchases and carrying massive balances on a personal card can decrease your credit score. When you open a business card it sits on a line of credit that is separate from your personal credit line so utilization and other factors shouldn’t affect your personal credit score.

3. Lucrative Category Bonuses

The Amex Business Gold Card lets you choose one category to earn 3x Membership Rewards per dollar, and that bonus can really add up. You can choose from one of these five categories:

  • Airfare purchased directly from airlines
  • US purchases for advertising in select media
  • US purchases at gas stations
  • US purchases for shipping
  • US computer hardware, software and cloud computing purchases made directly from select providers.
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You can earn 3x on one category, 2x points on the other four and 1x points on all other purchases.

Upon signing up for the card, you’ll be able to select which category with which you want to earn 3x points, and the remaining four categories will earn you 2x per dollar and you’ll earn 1x points on all other purchases. So because I selected advertising as my category, all Facebook, Google and Twitter ads count as purchases to earn that bonus. Even though you can only earn up to $100,000 in spend with the 3x bonus, that’s 300,000 Membership Rewards points — worth $5,700 based on my most recent valuations.

If I were to only earn 1x points on those same advertising purchases, I’d have 100,000 points versus the 300,000 I’ll get with Business Gold — a pretty stark difference. The difference in points earned makes this card a no-brainer, considering the annual fee is just $175, which is waived the first year.

The Card

Amex BGR comes with a welcome bonus of 50,000 points after you spend $5,000 in the first three months. Note that there are 75,000-point bonus offers out there, so if you’re targeted you’ll want to go with that option instead.

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I was instantly approved for my second Business Gold Rewards Card.

To add to the valuable points-earning categories with the card, I was approved for a second Business Gold card for my side business. While I won’t get the 50,000 point welcome bonus on the second card, I’m excited to continue maximizing the 3x category spend bonus.

The Amex OPEN Savings program can be a valuable tool for small business owners, as it gives you access to discounts or bonus points for purchases made with select merchants. If you’re enrolled in the program with Business Gold, you can get an additional 2 Membership Rewards points per dollar spent OR a 5% discount as a statement credit with eligible OPEN Savings partners.

Now that Amex has added a 5x bonus on airfare purchases with The Platinum Card, I’ll be charging flights on that card so that’s one category I won’t max out with Business Gold. But if you were to max out all five categories, you could earn 1,100,000 Membership Rewards Points — worth $20,900 based on my most recent valuations — plus any points you’d earn with the 1x point bonus.

Bottom Line

Based on what your business is spending, Business Gold is a no-brainer — especially with the 50,000-point bonus. The bonus categories and the OPEN Savings program, coupled with the superior customer service of Amex, make the benefits of the card far outweigh the small annual fee.

The Business Gold Card is a mainstay with me for my business expenses. Even though I may not carry it in my wallet everyday, it’s used (including spend by the authorized cardholders on the account) for much of TPG’s expenses. It’s nice to have a Membership Rewards balance in the seven figures because there are so many ways to use Amex points.

The Business Gold Rewards Card from American Express OPEN

Though the Business Gold Rewards card doesn’t have the benefits package of the more premium Business Platinum Card, it also doesn’t have that card’s $450 annual fee. In fact, the $175 annual fee on this one is waived the first year, so getting it is like a risk-free trial of its benefits plus it comes with appealing bonus spending categories like 3x on the category of choice and a range of 2x spending categories as well.

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More Things to Know
  • Welcome Offer: Earn 50,000 Membership Rewards® points after you spend $5,000 in purchases on the Card within your first 3 months of Card Membership
  • Get 3x points - Choose 1 out of 5 categories
  • Plus, 2X points on the 4 remaining categories and 1X points on other purchases
  • 3X and 2X apply to the first $100,000 in purchases in each of the 5 categories per year, 1X point per dollar thereafter
  • Track, organize, and stay on top of your business expenses with powerful expense-tracking tools
  • No foreign transaction fees
  • $0 introductory annual fee for the first year, then $175
  • Terms and limitations apply
  • See Rates & Fees
Intro APR on Purchases
Regular APR
Annual Fee
$0 introductory annual fee for the first year, then $175
Balance Transfer Fee
See Terms
Recommended Credit
Excellent Credit
Terms and restrictions apply. See rates & fees.

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.