JetBlue Will Return to Atlanta, With Fares From Just $47 Each Way
After 13 years away from Atlanta, JetBlue will return to Hartsfield-Jackson Airport to renew its service at America's busiest airport. Flights will begin March 30, 2017 with five daily nonstop round-trips to JetBlue's hub in Boston. The trips will be flown on Airbus A320 aircraft.
JetBlue said it plans on adding service from Atlanta to New York (JFK), Fort Lauderdale and Orlando, though the airline has not released dates on when that service will start. The carrier is offering cheap intro fares to celebrate the new route with tickets starting at just $47 one-way.
Atlanta will be JetBlue's 63rd non-stop destination from Boston. The airline has been pushing to expand its position at BOS, and is already the city's biggest carrier with almost 140 departures on peak travel days. It hopes to increase that to 200 departures on its busiest days.
Marty St. George, executive vice president of commercial and planning at JetBlue, took a shot at many of the legacy carriers in Boston, saying in a statement, “After decades of being underserved by high-fare legacy carriers, Boston has an airline that is committed to offering the best service and most nonstop destinations of any other airline.” JetBlue added that it "will bring its recipe of low fares and award-winning service to four routes from Atlanta, a city that is dominated by two of the Big Four airlines."
Atlanta is the primary hub for Delta and is the dominate carrier in the city, with Southwest being the second largest airline. We could expect to see a price war as more competition enters the region.