Check Out the $7,200 Watch You Can Buy on Swiss’ 777-300ER

Jul 30, 2016

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Just like those massive shops we’re often forced to walk through at international airports, airlines bring in a ton of revenue through duty-free sales. Depending on the carrier and current exchange rates, you can sometimes score a pretty great deal as well, but more often than not you’ll come out ahead by shopping around. Normally we’re talking the difference of a few bucks — however, with this particular product, you’ll pay as much as $2,300 more by making your purchase on the plane.

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The flight attendant wouldn’t take it out of the box on my Zurich-Montreal flight.

So what is this thing? It’s the Breitling Navitimer 01 — a gorgeous watch, for sure, but a pretty steep purchase at the 7,077 Swiss Francs (about $7,200) you’ll pay on board. On the ground, however, you can buy a (nearly) identical model for as little as $4,900 — still a tremendous sum, but a far cry from what you’ll spend onboard.

The version you’ll get through Swiss is a bit different, however — it’s a “Boeing 777 Edition,” with a special engraving on the rear and a unique second hand with a tip that’s shaped like an airplane. Breitling only made 777 of these limited-edition watches, and while it’ll probably command more than the standard model at resale, it’s hard to justify the additional expense.

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This limited-edition model has a special engraving on the rear.

What’s also unique about this particular watch is that Swiss actually carries it on the plane — so if you decide to buy one, you can wear it right away. The airline has at least one on its 777-300ER flights, and you can get it on other intercontinental flights as well, but you’ll need to pre-order it here. Oh, and if you don’t want to fork over $7,200, you could always use your miles — 1.5 million of them, to be exact.

Would you buy a $7,200 watch on a plane?

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