Uber Could Impose Surge Pricing When Your Phone Is Dying

May 23, 2016

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

Over the past few years, Uber has been on a seemingly unstoppable march to change the way millions of people move about their cities. The platform has been praised for its simplicity and convenience, but has also found itself wrapped up in high-profile legal challenges, from being forced to shut down in Austin to setting off a debate over tipping. (If you don’t have an Uber account you can receive a free ride up to $20 by signing up with this link.)

UberSurge
Uber’s research shows that users are more willing to pay more when their phones are low on battery.

Uber’s chief economic officer Keith Chen revealed to NPR’s Shankar Vedantam of the Hidden Brain podcast that its research shows people are more likely to accept surge pricing if their phone is low on battery. It’s likely that Uber receives this information when the app enters reserve power mode on a user’s phone. Uber maintains that it will not use this data to impose surge pricing on its customers, however, the company has misused consumer data in the past and people remain skeptical as to whether the rideshare company will honor this promise to its customers.

Has Uber’s data collection gone too far?

H/T: View from the Wing

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.