Wyndham’s Shift to 15,000-Point Redemptions is a Success
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Back in May, Wyndham Rewards implemented its plan to have a flat redemption rate of 15,000 points per night at all of its 7,500 properties worldwide with no blackout dates. So, its top-tier properties that used to go for 50,000 points per night are now going for a flat 15,000 points per night. Whereas on the other hand, the lower-tier properties that were going for 5,500 points per night are now running at that same flat rate of 15,000 points per night. Well, five months after the switch, it turns out the change was pretty successful for Wyndham.
Since the launch in May, Wyndham has reported 2.1 million new members in its program. Member occupancy in each of its properties since the launch continues to outperform 2014 every month, and total redemptions are up 75% from last year, despite some growing pains.
The top-five markets for points redemptions include:
The program’s core earning ratio hasn’t changed with the launch of the 15,000-point flat-rate stay. You still earn 10 points for every dollar spent at Wyndham properties, but you’re now guaranteed to earn a minimum of 1,000 points per stay. You can also earn points through partners, or you can buy Wyndham Rewards points for 1.1 cent per point in blocks of 1,000, with a limit of 5,000 points within a calendar year.
Have you utilized Wyndham’s new 15,000-point flat-rate program?