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American Express’s annual Small Business Saturday, where Amex cardholders can receive statement credits on purchases made with their American Express cards at local businesses, will be taking place on Saturday, November 29 (right after Thanksgiving) this year. Since it launched in 2010, the has become a part of the “post-Thanksgiving” shopping craze, joining Black Friday and Cyber Monday as one of the busiest shopping days of the year, and one on which merchants welcome shoppers with arms wide open in the hopes of spurring a record holiday sales season.
The purpose of Small Business Saturday is to draw attention to the many brick and mortar businesses in customers’ own towns that frequently get overlooked by giving Amex cardholders a statement credit when they use an American Express card at a participating business.
The good news is that Small Business Saturday is returning this year, and the offer is much better than last year. American Express cardholders will receive up to three $10 statement credit on purchases of $10 or more for up to $30 in statement credits per registered card.
I’m excited about this year’s offer since you can register each Amex card you have – personal and business as well as primary and additional accounts – and get up to $30 statement credit for each, so the more cards you have, the more potential savings. Registration usually opens a couple weeks before the actual date, and is slated to do so this year on Sunday, November 16 at midnight, Mountain Time. Registration is limited, so if you want to participate, it’s best to register early before the cap is reached. I have 4 American Express cards (Platinum, Premier Rewards, Starwood Personal, and Starwood Business), so I’m looking forward to raking in $120 in credits.
In the meantime, check out this site that lists all the small businesses in your area, which will come in handy for making sure the businesses you’re interested in are considered small businesses and will qualify for the statement credit.
Know before you go.
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