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Among the 10 transfer partners of Chase Ultimate Rewards – the points program of cards like the Chase Sapphire Preferred Card, Ink Bold and Ink Plus – I tend to focus on a few of the same sweet spots over and over again:

  • Transferring a few thousand points to British Airways Avios to redeem for otherwise expensive short-haul flights
  • Transferring to United to redeem on top-tier Star Alliance partners (but no more after the recent devaluation!)
  • Transferring to Hyatt for amazing hotel redemptions like my recent stay at the Park Hyatt Sydney
  • Transferring to Southwest for cheap domestic flights
There are 10 great travel transfer partners of Ultimate Rewards.
I tend not to transfer to Marriott.

However, with that last one, I’ve been reticent to go overboard because the points transferred in from Ultimate Rewards don’t count toward Companion Pass qualification, unfortunately, like points earned with the Chase Southwest cards do, as do points transferred in from Southwest’s other partners including several hotel chains.

I am planning to go to Cannes later in May for the film festival among other side trips, and while I was hatting with my folks about it, it sounded so fun that they decided they might join me! That got me thinking about how I could use my Ultimate Rewards points to my advantage on this trip. I am sitting on a ton of Chase Ultimate Rewards points thanks to my recent round of credit card applications, paying taxes and other day-to-day purchases, so between my parents and me, we have a lot of points to play around with.

While I was pondering how best to maximize them, I started considering one of the Ultimate Rewards transfer partners I don’t usually transfer to: Marriott. One of the reasons Marriott isn’t high on my transfer list is because unlike Hyatt, where you can score top-tier hotel awards for 25,000-30,000 points a night, Marriott will charge you 45,000-50,000 points and a full 21% of their hotels just jumped up a category – so it’s even harder to get great value out of your points.

Hotel + Air Packages

But Marriott Rewards does have some interesting features. You can simply transfer your Marriott points into airline miles with about 35 airlines, though the transfer ratios are pretty dismal and range from 5:1 to 2.8:1 with American, Delta, United, US Airways and Southwest.

However, Marriott also has a potentially very valuable redemption option called Hotel + Air Packages that vary based on the airline you are transferring to, but where you can score conversion ratios of 1:1 from Marriott points to airline miles simply by building in a 7-night stay award.

With Southwest specifically, here’s how the packages break down:

Screen Shot 2014-04-17 at 4.49.32 PMSo by transferring anywhere from 200,000-390,000 Marriott Rewards points, you get a seven night stay and 50,000-120,000 Rapid Rewards points based on the hotel category.

In the case of my parents specifically, they were considering booking the JW Marriott in Cannes for a week right around the film festival at the end of May, and there is actually tons of points availability. It is a Category 8 hotel, so award nights start at 40,000 points for a City View King Room.

Screen Shot 2014-04-17 at 12.44.02 PMIt prices out a week as 240,000 points because with Marriott you get a fifth night free, so you’re only paying for 6 award nights. Checking right around the same dates on the calendar – for an example, I did May 20-27, I found room rates fluctuated wildly thanks to the festival.

Screen Shot 2014-04-17 at 12.46.23 PMTo book the same category of room outright on the same dates, they’d be paying about 3,820 euros, or $5,275.

The Southwest Companion Pass Angle

Here’s where it gets really interesting, though. My folks might just buy a flight over to France or they may use their US Airways miles to book something. The reason they are considering Southwest as the airline partner is because if they were to use 360,000 Marriott Points for an Air + Hotel Package, they’d be getting not only this super premium hotel redemption, but they’d end up with 120,000 Southwest Rapid Rewards points.

The best part is, hotel partner points that are converted into Rapid Rewards points count towards Southwest Companion Pass qualification – which is one of the best-value redemptions out there.

So then on top of the $5,275 hotel redemption, they’re getting 120,000 Rapid Rewards points, which equates to $1,715 in Wanna Get Away fares. Only, they’ll have the Companion Pass, which means they’ll really be getting $3,430 in Wanna Get Away fares since the two of them will travel for the price of one through December 2015. Now they’ll have more than enough points to visit all their grandchildren up and down the east coast.

Now, 360,000 points is still a lot of Ultimate Rewards points to blow through at once, but considering the high cost of the hotel room and the fact that they are getting several thousand dollars of flights out of it plus the Companion Pass, which essentially doubles the value of their Rapid Rewards points (or their dollars depending on whether they pay or redeem for flights), this is an incredible redemption value since they are using the points they would on a hotel stay anyway, and then converting Marriott points at a 1:1 ratio to Southwest points. This is also a nice little workaround to the problem of converting Ultimate Rewards points to Southwest without having them count toward Companion Pass qualification.

Granted, there are a few drawbacks to this. First, it’s a boatload of points, so you have to keep your eye on the bottom line and make sure the redemption is worth it to you. Second, the Flight + Hotel packages are all for 7 nights, so you’re committing to a week-long stay (sure you can cut out early if you want, but you’ve redeem for the room for 7 nights so might as well enjoy it).

Still, there is potentially huge value to be reaped from this redemption method and it will have me taking a closer look at transferring my Ultimate Rewards points to Marriott with an eye to getting airline miles at a decent rate out of it as well.

The Platinum Card® from American Express

The American Express Platinum card has some of the best perks out there: cardholders enjoy the best domestic lounge access (Delta SkyClubs, Centurion Lounges, and Priority Pass), a $200 annual airline fee credit as well as up to $200 in Uber credits, and mid-tier elite status at SPG, Marriott, and Hilton. Combined with the 60,000 point welcome offer -- worth $1,140 based on TPG's valuations -- this card is a no-brainer for frequent travelers. Here are 5 reasons you should consider this card, as well as how you can figure out if the $550 annual fee makes sense for you.

Apply Now
More Things to Know
  • Earn 60,000 Membership Rewards® points after you use your new Card to make $5,000 in purchases in your first 3 months.
  • Enjoy Uber VIP status and free rides in the U.S. up to $15 each month, plus a bonus $20 in December. That can be up to $200 in annual Uber savings.
  • 5X Membership Rewards® points on flights booked directly with airlines or with American Express Travel.
  • 5X Membership Rewards points on prepaid hotels booked on amextravel.com.
  • Enjoy access to the Global Lounge Collection, the only credit card airport lounge access program that includes proprietary lounge locations around the world.
  • Receive complimentary benefits with an average total value of $550 with Fine Hotels & Resorts. Learn More.
  • $200 Airline Fee Credit, up to $200 per calendar year in baggage fees and more at one qualifying airline.
  • Get up to $100 in statement credits annually for purchases at Saks Fifth Avenue on your Platinum Card®. Enrollment required.
  • $550 annual fee.
  • Terms Apply.
  • See Rates & Fees
Intro APR on Purchases
N/A
Regular APR
N/A
Annual Fee
$550
Balance Transfer Fee
See Terms
Recommended Credit
Excellent/Good
Terms and restrictions apply. See rates & fees.

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.