Bonus on British Airways Avios Purchases Now Through June 13
British Airways has announced that Executive Club members who purchase Avios now through June 13, 2013, will receive a bonus of up to 7,000 Avios. The amount of bonus Avios you receive will be based on the amount you purchase.
Purchase 2,000 - 6,000 Avios and receive 100 bonus Avios
Purchase 7,000 - 12,000 Avios and receive 1,000 bonus Avios
Purchase 13,000 - 18,000 Avios and receive 2,000 bonus Avios
Purchase 19,000 - 23,000 Avios and receive 4,000 bonus Avios
Purchase 24,000 Avios (your full annual allowance) and get 7,000 bonus Avios
The bonus is hard-coded into the britishairways.com “Purchase Avios” page, so you don’t have to enter a special code to be eligible for this offer.
Avios can only be purchased online and in multiples of 1,000 and up to 24,000 per year. Purchased Avios are non-refundable. They will usually appear in your account immediately, but can take up to five business days.
Is it worth it?
Normally, purchasing 2,000 Avios would cost you $80 at a value of 4 cents per Avios, which isn't great. With the current bonus you would receive 3,000 Avios for $80 bringing the price per Avios down to 2.7 cents - better but still not great.
If you were to max out this bonus by purchasing the full amount of 24,000 you would end up with 31,000 Avios for $685. You would then be getting 2.2 cents per Avios instead of the usual 2.85 cents if you made the same purchase without the bonus.
So the real question is, as always, is it worth it? If you have a specific award in mind that you need these Avios for, and you do the math so that you’re not spending a ridiculous amount of money on the Avios to get you to the award threshold, then you might as well get a discount on your miles, but it still isn't a great rate at which to purchase Avios.
As with all things miles-related, though, do the math. An instance where this bonus might make sense is if you needed 25,000 Avios to fly roundtrip in economy from the West Coast to Hawaii. You could purchase 21,000 Avios for $603 dollars and receive the bonus of 4,000 Avios for a total of 25,000 Avios - enough for this particular award redemption.
Now $603 is still a lot of money, but if you were to book these same flights on AA.com paying the full rate, it would cost $797 roundtrip. By using the bonus to buy enough Avios for the redemption you would be saving $194 dollars. That said, I bet you could beat that price on flights if you were a little flexible, so this still wouldn't be my first option.
Instead, if you're thinking of using Avios for a specific upcoming redemption or you need to top up your account, I would recommend taking advantage of the Amex Membership Rewards 35% transfer bonus to British Airways that is valid until June 7. That way you get even more bang for your point. British Airways is also partners with Chase Ultimate Rewards and Starwood Preferred Guest so if you don't have Membership Rewards points you can make transfers to your Executive Club account from one of those programs as well.