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Update 10:30am: I just got off a conference call with Rob Friedman, American’s VP of Marketing to hear more about the new livery. He said the idea began about 2 years ago when American put in its historically large order of new aircraft. It was influenced by the fact that many of those aircraft would be constructed from new materials and composites, requiring different kinds of paint and that the airline wanted the exteriors of the new planes to match their more advanced interiors.

Friedman said that the new eagle design and the stripes are meant to evoke the spirit of modern America’s soaring spirit and its people’s passion for moving forward. They were aware, however, that a lot of loyal customers are attached to the old silver bird look and were careful to take that into account with the redesign and to try to come up with something that would respect the airline’s now-iconic silver bird design.

In terms of rollout, though customers should start seeing changes immediately on American’s website and social channels, actually redoing the entire fleet is estimated to take between 3-5 years, so it might not come to a plane near you anytime soon. However, all the new 777-300’s will feature the new design and begin flying the Dallas-Sao Paolo route in the next few weeks.

The redesign will also find its way into new uniforms for American’s staff and crew, so stay tuned for more developments and revelations on that front next week.

Update 9:35am: Here is a link to the actual livery- very…interesting! I like it- kind of reminds me of those red, white and blue ice pops I had growing up!

Jazzy new AA livery
Jazzy new AA livery

Update 2 9:14am: Seems official- this image was taken off AA’s website at this link:

New AA Logo.. thoughts?
New AA Logo.. thoughts?

Update: This logo was apparently found on the AA website earlier this morning… thoughts?

New AA Logo?
New AA Logo?
Brand spankin new AA 777-300 spotted at MIA earlier this week
Brand spankin new AA 777-300 spotted at MIA earlier this week

An all-white tube with no logo… just kidding! However, this picture is indeed their new 777-300 aircraft, which was at Miami International earlier this week (hat tip to TPG reader Aaron for sending the pic) and will be put into service on their Dallas- Sao Paulo rate next month.

They will be unveiling their new livery at this special site at 10am Eastern time this morning and then I have a call with AA reps at 10:15, so comment here if you have any questions you’d like me to ask. I’ll update this post when we have more information.

However, lets take a guess at what the new livery will look like and I’ll give a special prize handpicked from the Johannesburg airport (where I am right now) to the person who guesses the closest to what the actual livery will be. Another prize goes to the funniest guess. If anyone has an inside scoop and can send a pic before the announcement, I’ll get you an even bigger gift!

My Guess: AA announces a US Airways merger and the new livery is American Airways in a silver and blue color combo. That would be quite the way to announce a merger!

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