An Open Letter to Companies Regarding Social Media Free Point Promotions

Jul 22, 2011

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. Terms apply to the offers listed on this page. For an explanation of our Advertising Policy, visit this page.

There have been a rash of free point social media campaigns lately and many have come to an ugly or disgraceful end, so I feel it is my duty to write a letter to anyone who is considering a free points social media campaign.

Dear hotels, airlines and other companies who want to give out free points via Facebook, Twitter or any other social media outlet,

People love free stuff – especially points. If you offer free points, they will come … in masses. Please don’t be surprised! While you may want to only target a small population of loyal fans, doing so via Facebook or Twitter is inappropriate and delusional. If you want to target a small population, feel free to do so via a traditional mailing so you have complete control over who gets it. The entire point of social media is so people can share information. Please, please, please do not be surprised when people share your great promotion with their friends. And those people share with their friends and their friends share with bloggers. It’s the way things work these days.

Secondly, when your promotion inevitably gets out of control, don’t blame it on the people who responded. They acted how you wanted, so the only right thing to do is live up to your end of the bargain. It may be a hit on your bottom line, but your reputation is as risk. Bad things will spread about your brand just as quickly as word spread about your great promotion. People do not like their time to be wasted, so save yourself the hassle and frustration and pony up when you realize you made a boo-boo.

To sum it up, we want more free points and ways to interact with your brand via social media, however you need to become a little bit more strategic about execution. Don’t learn the hard way like the Hampton Inn Boston Raynham who was a pioneer in the art of bungled social media campaigns!

With that said, we still await the next opportunity to show you a little social media love for some free points!

In utter anticipation,

The Points Guy

Chase Sapphire Preferred® Card

WELCOME OFFER: 80,000 Points


CARD HIGHLIGHTS: 2X points on all travel and dining, points transferrable to over a dozen travel partners

*Bonus value is an estimated value calculated by TPG and not the card issuer. View our latest valuations here.

Apply Now
More Things to Know
  • Earn 80,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. That's $1,000 when you redeem through Chase Ultimate Rewards®. Plus earn up to $50 in statement credits towards grocery store purchases within your first year of account opening.
  • Earn 2X points on dining including eligible delivery services, takeout and dining out and travel. Plus, earn 1 point per dollar spent on all other purchases.
  • Get 25% more value when you redeem for airfare, hotels, car rentals and cruises through Chase Ultimate Rewards®. For example, 80,000 points are worth $1,000 toward travel.
  • With Pay Yourself Back℠, your points are worth 25% more during the current offer when you redeem them for statement credits against existing purchases in select, rotating categories.
  • Get unlimited deliveries with a $0 delivery fee and reduced service fees on eligible orders over $12 for a minimum of one year with DashPass, DoorDash's subscription service. Activate by 12/31/21.
  • Count on Trip Cancellation/Interruption Insurance, Auto Rental Collision Damage Waiver, Lost Luggage Insurance and more.
  • Get up to $60 back on an eligible Peloton Digital or All-Access Membership through 12/31/2021, and get full access to their workout library through the Peloton app, including cardio, running, strength, yoga, and more. Take classes using a phone, tablet, or TV. No fitness equipment is required.
Regular APR
15.99%-22.99% Variable
Annual Fee
Balance Transfer Fee
Either $5 or 5% of the amount of each transfer, whichever is greater.
Recommended Credit

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.