Buy Back Opportunity for Marriott Elite Status

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Marriott has an interesting promotion where you can actually buy back your elite status if you didn’t re-qualify in 2010. While I think it might make sense to buy back to Platinum or Gold simply because of the free breakfast, internet, and room upgrades, Silver doesn’t get much besides a 20% point bonus. (Full list of Marriott Elite benefits).
Chase (JPMorgan Chase & Co.)

Overall, I like what Marriott is doing – giving people who may have been laid off in 2010, but returning to work in 2011, a chance to get back in the traveling game without slumming it with no status. In the meantime, they take a bunch of points off their books and engender loyalty with top customers. “Buying” back status seems like it could create more value with the consumer instead of randomly extending status (which some chains do). This feels like win-win for all and I suspect other chains will copy Marriott’s model in the future.

Tip of the hat to Ric at Loyalty Traveler, which is a great blog for detailed analysis on hotel loyalty programs.

Per this promotion link:

“As one of our valued Elite members, we understand that your travel needs vary from year to year and that occasionally you might not have the required number of stays to maintain your Elite status. But we know how important Marriott Rewards benefits are to you – so we are offering you a limited-time opportunity to buy back your status for 2011 using points that you may already have.

Here’s all it takes to reinstate your level:

Points required to buy back Platinum status – 40,000 (a savings of 20,000 points)
Points required to buy back Gold status – 25,000 (a savings of 15,000 points)
Points required to buy back Silver status – 7,500 (a savings of 12,500 points)

Remember, if you don’t have enough points in your account, you can always
buy up to 50,000 points every year.

This offer is valid through April 1, 2011 and allows only one level of buyback, which must match the Elite level you enjoyed in 2010.

Once your status has been reinstated, Marriott Rewards will send you a new valid membership card for your restored Elite level.

How to Do It: Two Ways to Buy Back Your Elite Status

  1. Simply call Guest Services at 1-800-321-7396 (toll-free in the U.S. and Canada),
    or
  2. Email us at Marriott Rewards with your information.
    • If emailing us, include your name and Rewards number, then copy (or cut-and-paste) one of the three options below:
    • Switch my Elite status from Gold to Platinum status for 40,000 points
      or
    • Switch my Elite status from Silver to Gold status for 25,000 points
      or
    • Switch my Elite status from Basic to Silver status for 7,500 points “
The Platinum Card® from American Express

The American Express Platinum card has some of the best perks out there: cardholders enjoy the best domestic lounge access (Delta SkyClubs, Centurion Lounges, and Priority Pass), up to a $200 annual airline fee credit as well as up to $200 in Uber credits, and mid-tier elite status at SPG, Marriott, and Hilton. Combined with the 60,000 point welcome offer -- worth $1,140 based on TPG's valuations -- this card is a no-brainer for frequent travelers. Here are 5 reasons you should consider this card, as well as how you can figure out if the $550 annual fee makes sense for you.

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More Things to Know
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  • Receive complimentary benefits with an average total value of $550 with Fine Hotels & Resorts. Learn More.
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  • $550 annual fee.
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Intro APR on Purchases
N/A
Regular APR
N/A
Annual Fee
$550
Balance Transfer Fee
See Terms
Recommended Credit
Excellent/Good
Terms and restrictions apply. See rates & fees.

Editorial Disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

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