Delta Choice Benefits For First Time Diamond and Platinum Medallions

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When you qualify for Platinum (75,000 MQM) or Diamond (125,000 MQM) status on Delta, you get to choose perks, called Choice Benefits. Platinums get one and Diamonds two choices. The list of benefits are listed here and include system-wide upgrades, gifting Medallion status to a friend, getting 25,000 Skymiles, $200 Gift cards and so on.

Historically, when you qualified for Platinum or Diamond the first time, you got to choose twice- one set for the current elite year and one for the next. I always thought this was extremely generous of Delta and apparently they thought the same. So this year, as of roughly December 9th- those who qualified now only get one choice.

This was disappointing, because the two choices weighed heavily into my year-end mileage run. However, when I qualified for Diamond for the first time on December 12th, lo and behold, only one Choice Benefit was attached to my account. I immediately emailed Delta and within 5 minutes, the agent basically told me to pound sand and that you only get one choice per year. I explained that everyone usually gets two and they confirmed that was a “glitch”. I kept going back and forth with them and eventually they acquiesced and are letting me get a second set of Diamond choices.

I totally understand that Delta has a right to change the program at any time- that, I won’t argue with. What I do have a problem with is Delta not communicating their change in advance, since it ostensibly affects their top customers. While they have the right to make the change, I also have the right to voice my displeasure, and so did numerous other Flyertalkers in this thread.

In the end, Delta made the right decision and will continue allowing everyone who qualified in the calendar year 2010 to get two choices their first time. This is great for me- I now get 25,000 miles and a $200 Delta gift certificate that I didn’t think I was going to get.

So if you qualified for either Platinum or Diamond after December 9th, 2010 and you only got one Choice Benefit, email Delta and ask them to add a second 2010 choice to your account.

And the moral of the story is to let your opinions be heard. I don’t believe Delta would have changed this if they didn’t know so many people were upset by it. Yet another reason to join Flyertalk if you are a frequent traveler.

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