Hilton Launches New Curio Brand of Boutique Hotels

June 3, 2014

In an attempt to keep up with the Joneses, Hilton just announced the launch of “Curio,” a collection of independent properties that don’t necessarily fit within their pre-existing brands, such as Conrad or DoubleTree. This seems to be in a direct competition to Marriott’s Autograph Collection (including the Blue Moon in Miami Beach), which has a similar aesthetic. Hilton […]

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