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TPG reader Faraj sent me a message on Facebook to ask about co-branded credit cards:

“Can I earn separate bonuses for opening credit cards with the same brand, but from different banks? For example, can I sign up for one Hilton HHonors card from Citi and another from Amex, and earn a bonus in each case?”

Many airlines and hotels partner with a single credit card issuer, especially in North America and Europe. For example, Chase issues co-branded airline cards for United and Southwest, Bank of America issues cards for Alaska Airlines, U.S. Bank issues cards for Club Carlson and so on. These relationships are usually exclusive, but there are some cases where travel providers offer cards from more than one issuer, which creates some great opportunities for award travelers.

Hilton is a prime example since the brand partners with both Citi and Amex. Each card issuer offers a basic, no-fee option (the Citi Hilton HHonors Visa Signature Card and the Hilton HHonors Card from American Express), as well as a mid-tier card with more lucrative benefits (the Citi Hilton HHonors Reserve Card and the Hilton HHonors Surpass Card). Each of these cards is considered a separate product, and you could theoretically earn a sign-up bonus from all four of them.

You might encounter application restrictions from a single card issuer — for example, Citi recently added language to some co-branded cards that makes it harder to earn multiple bonuses for cards from a single travel partner. However, there’s little to stop you from earning one Hilton card bonus from Citi and another from Amex. So long as you’re eligible for each bonus individually, you’ll be eligible to earn them all.

That said, it doesn’t necessarily make sense to get multiple cards from the same brand at once. There’s a lot of overlap in benefits, like the HHonors Gold status offered by the Citi Hilton Reserve and Amex Hilton Surpass cards, or the Silver status offered by the no-fee cards. Holding multiple cards means you’re essentially squandering any redundant benefits, so I’d be hesitant to double up unless there’s a particularly lucrative bonus offer.

You can earn Hilton points from co-branded Citi and Amex cards, but apply strategically to get the best offers. Image courtesy of the New York Hilton Midtown Manhattan.

You can also look for ways to earn extra bonuses whenever there’s a merger between brands. Many readers applied for the now-defunct US Airways Barclaycard in its waning days and were rewarded with a bonus of 50,000 Dividend Miles that eventually converted to AAdvantage miles. There may be similar opportunities in the near future as the merger between Starwood and Marriott progresses, but I’d wait for more information about how the two loyalty programs will be joined together before jumping on any run-of-the-mill bonus offers.

For more on Hilton co-branded cards and earning sign-up bonuses, check out these posts:

If you have any other questions, please tweet me @thepointsguy, message me on Facebook or send me an email at

Citi® Hilton HHonors™ Reserve Card

This card’s sign-up bonus of two free nights can be worth as much as 190,000 points if you redeem them at top-tier properties like the Conrad Maldives, and it also confers automatic Gold status and the ability to earn Diamond status through spending.

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More Things to Know
  • Earn 2 weekend night certificates good at select hotels and resorts within the Hilton Portfolio after you make $2,500 in purchases within 4 months of account opening*
  • Earn 10 Hilton HHonors Bonus Points per $1 spent on hotel stays within the Hilton Portfolio*
  • Earn 5 Hilton HHonors Bonus Points per $1 spent on airline and car rental purchases*
  • Earn 3 Hilton HHonors Bonus Points per $1 spent on all other purchases*
  • Enjoy the benefits of HHonors Gold status as long as you are a cardmember*
  • No foreign transaction fees on purchases*
  • Travel with ease and enjoy global acceptance with your Citi chip credit card
Intro APR on Purchases
Regular APR
15.74% (Variable)
Annual Fee
Balance Transfer Fee
Recommended Credit
Excellent Credit

Editorial Disclaimer: Opinions expressed here are author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.