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TPG reader Wissam sent me a message on Facebook to ask about Amex Platinum benefits:

“I had SPG Gold status from my Amex Platinum card, but for some reason I was recently demoted back to Preferred Guest. Did that benefit disappear?”

One valuable benefit of The Platinum Card from American Express and The Enhanced Business Platinum Card from American Express OPEN is that you can get complimentary Gold status with Starwood Preferred Guest (as well as Hilton HHonors). However, each year around this time, I get emails from concerned cardholders like Wissam who have lost their status and are wondering whether the benefit has been discontinued. Fortunately, that’s not the case.

The benefit terms on both cards state that once you’ve enrolled in complimentary SPG status, you’ll keep it as long as you remain eligible (that is, as long as your account is open and in good standing). However, Starwood doesn’t know whether your Platinum card is still active; as far as they’re concerned, your status expires in March just like everyone else who hasn’t met the qualification requirements.

The solution is simple: You just have to call the Amex Platinum concierge each year and reactivate the benefit. It would be great if Amex could figure out a way to automate this, but calling only takes a few minutes, so it’s not a big hassle. Your Gold status should reappear soon after (it could be as little as a few minutes, and I wouldn’t expect it to take longer than a day).

You can put your SPG Gold status to use at properties like the W Los Angeles; just remember to activate the benefit each year.

Gold is the lowest tier of Starwood Preferred Guest elite status, but it gets you valuable perks like bonus points, space-available upgrades and late checkout. You also get access to Crossover Rewards, so you can earn Starpoints and enjoy a few other perks when you fly with Delta. There are other shortcuts to hotel elite status, but it’s great that the Platinum cards continue to offer it as a standard benefit.

For more on Amex Platinum benefits and Starwood elite status, check out these posts:

If you have any other questions, please tweet me @thepointsguy, message me on Facebook or send me an email at

The Platinum Card® from American Express

While this premium card has one of the highest annual fees on the market, it has several valuable perks that could make it worthwhile, depending on your travel patterns. These include a $200 annual airline rebate, lounge access, free Hilton Gold status and free Starwood Preferred Guest Gold status.

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More Things to Know
  • Earn 40,000 Membership Rewards® points after you use your new Card to make $3,000 in purchases in your first 3 months.
  • 5X points for flights booked directly with airlines or with American Express Travel.
  • $200 Airline Fee Credit, up to $200 a year for baggage fees and more at one airline. Terms Apply.
  • As a Platinum Card Member, you can enjoy access to the Global Lounge Collection, the only credit card airport lounge access program that includes proprietary lounge locations worldwide. Terms Apply.
  • Enroll to enjoy the benefits of complimentary Hilton HHonors™ Gold Status with your Platinum Card.®
  • No interest charges because you pay your balance in full each month.
  • Terms and Conditions apply.
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Editorial Disclaimer: Opinions expressed here are author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.