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Unless you’re based at HKG, you probably don’t often see Cathay Pacific planes taxiing around your local airport. But if you have a healthy stash of American Airlines miles and you know how to use them, there’s a good chance you’ve either been on a Cathay Pacific flight or you will be soon — perhaps even in the airline’s fantastic first class.
So you might find it interesting that this weekend, Cathay Pacific unveiled a modest logo redesign, and has begun rolling out the new look to its long-haul fleet. As an airline rep explains in Cathay’s intro video, “the livery is the first thing that you see when you’re getting on board the aircraft, and it’s often the last thing you see when you’re leaving the aircraft.” So, naturally, an airline not only spends a lot of time developing a new logo, but also approving adjustments along the way.
The changes here are definitely subtle, which I’m happy to see — there wasn’t much not to like about Cathay Pacific’s old livery, so if the airline needed to shake things up, it’s a bit of a relief that the adjustments are stylish and subtle. Check them out in the video up top.
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