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It’s been a busy week for the Starwood rumor mill. Back in April and May, a merger with IHG appeared to be on the table, and over the last few days we’ve heard everything from potential bids in China to Hyatt’s own plan to acquire the global hotel giant. With rumor after rumor, we decided to sit tight on coverage, until Starwood’s CEO acknowledged the chatter during his company’s earnings call late this afternoon.

According to an Associated Press report, Starwood CEO Adam Aron mentioned on the call that his company is near to signing a deal to sell or merge with another hotel chain, saying “Our progress is active and nearing conclusion.” Based on earlier rumors, it seems most likely that Hyatt is that chain, and that Starwood will be acquired in a stock and cash deal.

Girandole Restaurant at the Park Hyatt Tokyo.
Girandole Restaurant at the Park Hyatt Tokyo.

What’s most interesting here is that Starwood is the much larger company, with control of 362,623 rooms at 1,271 hotels and a current market cap of $13.6 billion, according to AP. Hyatt, meanwhile, reportedly has 160,205 rooms at just 618 hotels.

Of course, the biggest question travelers have right now is what a combined chain will look like from a loyalty perspective. It’s possible that SPG and Hyatt Gold Passport would eventually be combined, though that will hardly be the top priority following an acquisition. While we won’t report every rumor, we’ll be staying on top of this development — for the latest news as soon as it’s published, be sure to follow us on Facebook and Twitter.

What do you think about a potential Starwood acquisition?

H/T: View from the Wing

Starwood Preferred Guest® Credit Card from American Express

There’s no telling how much longer these cards will be around and available for new applications because of the Marriott takeover, so now might just be the perfect time to apply. Apart from hotel redemptions, you can transfer Starpoints to over 30 airline partners, and now also transfer points from Starwood to Marriott Rewards at a 1:3 ratio, opening up even more redemption options.

Apply Now
More Things to Know
  • Earn 25,000 bonus Starpoints® after you use your new Card to make $3,000 in purchases within the first 3 months.
  • Earn 2 Starpoints® for each dollar of eligible purchases spent on the Card at participating SPG® & Marriott Rewards® hotels. Earn 1 Starpoint for all other purchases.
  • No Foreign Transaction Fees on International purchases.
  • Receive free in-room, premium internet access. Booking requirements apply.
  • Redeem Starpoints® at over 1,300 participating hotels and resorts in over 100 countries and for flights on more than 150 airlines with SPG flights, all with no blackout dates.
  • $0 introductory annual fee for the first year, then $95.
  • Terms and Conditions apply.
  • See Rates & Fees
Intro APR on Purchases
Regular APR
15.74%-19.74% Variable
Annual Fee
$0 introductory annual fee for the first year, then $95.
Balance Transfer Fee
Recommended Credit
Excellent Credit
Terms and restrictions apply. See rates & fees.

Editorial Disclaimer: Opinions expressed here are author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.