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KLM Pop-Up Shop Opens Today with Free Drinks, New Biz Seats

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KLM has opened a pop-up shop in New York, offering a chance to enjoy some free activities — and Heineken — and a look at its new World Business Class seat, which is available on the airline’s Boeing 747-400 and in the process of rolling out to its Boeing 777 aircraft as well. If you’re in the area between today, Thursday June 25, and Saturday June 27, you can register to stop by to see it for yourself — and even win a trip to Amsterdam, if you’re lucky. For everyone else, a virtual tour awaits below.

KLM Pop-Up

The lie-flat World Business Class seat is one of the first things you’ll see upon entering, and guests are able to give it a go and even recline in it (and if you’re feeling especially brave, you can test out the shared pillow and blanket as well). As you can see, the seat has a more custom design than your average premium-class product, with a constellation-like motif on the privacy screen, KLM’s crown logo embroidered on the seat cover and colorful pillows.

KLM Pop-Up
TPG Editor-in-Chief Zach Honig enjoying a blue drink in KLM’s new World Business Class seat.

Aesthetic touches aside, the WBC seat is comfortable, both when reclined and upright. Considering that Dutch people are known for their height, KLM designed the seats to be roomy; at 81.5 inches long, they might even be un-cramped for TPG!

KLM Pop-Up

Aside from the seats, KLM has a few activities on display. For one, you can step on a stationary bicycle and peddle away for 60 seconds for the chance to win a flight to Amsterdam. (Every participant will get Flying Blue miles.)

KLM Pop-Up

There’s also a selection of Dutch treats, including cheese, waffles and (naturally) Heineken.

KLM Pop-Up

Finally, if you’re looking to round out your collection of KLM memorabilia, you can do that here as well.

KLM Pop-Up

If you’re in the neighborhood and looking for something to do, it might be worth stopping in — just don’t forget to register and bring your ticket for a chance to win that free flight. Hopefully, we’ll be trying out KLM’s new World Business Class seat on a flight to Amsterdam sometime soon!

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