This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. For an explanation of our Advertising Policy, visit this page.
Delta has been making plenty of news lately, including a new premium check-in lounge and some high-priced terminal upgrades at LAX, and now a new targeted promotion offering a fast track to Platinum Medallion elite status for Los Angeles passengers, marking yet another aggressive push to entice new high-value flyers.
If you were targeted, you can register here by July 16, 2015 to receive two months of Platinum Medallion status and a complimentary Delta Sky Club membership.
To maintain that status, you will need to book and fly one transoceanic or transcontinental Delta One round-trip flight within two months of registration. If you fulfill that requirement, you’ll keep your Platinum Medallion membership and Sky Club membership through January 31, 2016, plus you’ll get 15,000 bonus SkyMiles (not Medallion Qualification Miles).
Qualifying transcontinental flights are defined as nonstops that offer Delta One service between New York-JFK and Los Angeles or San Francisco in either direction, and your ticket fare class must be in the J, C, D or I buckets — Z fares do not count.
The terms and conditions are on the registration page, but here are some important ones to note:
- This promo is only open to members who received the offer directly from Delta (though it can’t hurt to try registering for it).
- You cannot have received a status match or complimentary Medallion status in the past.
- Qualifying flights must be marketed and operated by Delta. Codeshares on partner airlines are excluded.
- You must book and travel within two months of registration, so travel booked prior to registration is excluded.
While this is an interesting promo, and is similar to one the airline offered in September and another from April that was just for Gold status, I actually don’t think it’s hugely generous. The terms and conditions are fairly restrictive, and a two-month window isn’t much time to take advantage of this offer. Furthermore, the status and Sky Club membership are only good through the rest of the elite-status year for 2015 into January 2016. If status were extended through 2016 into January 2017, then we’d really be talking about a lucrative promotion and reason enough to spend some money on a premium airfare.
That said, we’ve seen quite a few business-class fare sales to Europe so far this summer, and I suspect we’ll see a few more before September. If you were targeted, you might as well register and keep this in mind for potential travel across the US or overseas, since it does come with both status and Delta Sky Club membership.
Platinum Medallion status now requires you not only to fly 75,000 miles or 100 segments in a calendar year, but also to spend $9,000 on airfare or $25,000 on a co-branded Delta card from American Express, so purchasing just one business-class airfare could be an easy way to circumvent those steep qualification requirements.
However, with all the recent Delta devaluations, including increasing Medallion qualification requirements and customer-unfriendly moves like removing award charts from the Delta site, the SkyMiles program and Medallion status (at any level) isn’t what it used to be.
There are ways to leverage this offer into more long-term elite status. For example, you could earn Delta Medallion status through this promotion and enjoy the benefits through the end of 2015, and in the meantime use it to status match to another elite program like Alaska MVP, American AAdvantage or United Premier for the rest of 2015 and 2016. However, I would have a strategy in mind before you try to capitalize on it.
Did you receive this targeted offer? Share your thoughts and strategies in the comments below!
Gold Delta SkyMiles® Credit Card from American Express
|Intro APR||Regular APR||Annual Fee||Foreign Transaction Fee||Credit Rating|
|None||15.49%-19.49% Variable||$0 intro annual fee for the first year, then $95||0%||Excellent Credit|