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Singapore Airlines introduced a new premium-economy seat this week, but perhaps the biggest news is that the carrier’s premium-class products are about to get an overhaul. As the launch partner for the Airbus A380, Singapore first began flying its industry-leading Suites first-class seat in 2007. The airline currently flies its A380 to 14 destinations, ranging from Hong Kong (a four-hour flight) to London (a bit over 13 hours).
When it launched in 2007, Singapore’s first class was the best in the skies — and it’s still an aspirational redemption — but with Emirates’ first-class shower and business-class bar, and Etihad’s incredible new Residence and Apartment on its A380, there’s a lot of competition when it comes to ultimate luxury at 35,000 feet. Fortunately, Singapore has a significant overhaul in the works.
In 2017, on the 10-year anniversary of its A380 service, Singapore is expected to roll out its updated first and business-class seats, timed to coincide with the launch of the airline’s next batch of A380s. In a conversation with Australian Business Traveler, a Singapore executive said that while the updated A380 design might not include showers, “exclusivity, privacy and comfort” will be a priority. Considering that the airline’s current seats are still among the best, it’s clear that expectations are high.
For more on Singapore’s first-class service:
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