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United announced today that they would be enhancing their United Club experience for their members and guests by adding new food items, similar to what Delta recently did for their Delta Sky Clubs.

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Here are the details from United’s Flyertalk post:

New complimentary food menu
United will be upgrading their complimentary food offering with a modernized menu, higher-quality ingredients, and hot items in both morning and afternoon/evening. Here’s what you might see:

  • Morning: A Greek yogurt bar and hot oatmeal station, with assorted toppings of mixed fruit, granola, cinnamon, raisins, and brown sugar, assorted cereals and milk, scones and bagel sticks with cream cheese and assorted jams. Cage-free hard-boiled eggs with paprika and fresh chives will also be available during key morning hours.
  • Afternoon/evening: Garden vegetable soup; Mediterranean salad; fresh hummus with pita chips, Greek olives and freshly-sliced red peppers; cheddar cheese with hearty wheat crackers; all accompanied by artisan breads with olive oil and additional condiments. Sliced, cured salami will also be available during key afternoon/evening hours

The new menu rolls out at their ORD Clubs this week, and will expand to the rest of their domestic hubs by the end of the summer, and will be at our remaining locations by the end of the year.

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Overhauls, renovations and new locations
United will also be making significant investments in multiple new and existing locations this year. In the coming year, they  will renovate clubs in Chicago O’Hare, Washington Reagan, Hong Kong and Tokyo-Narita, as well as also build new clubs in Atlanta and San Francisco, and begin major changes in Los Angeles.

In addition, new enhancements will include:

  • An upgraded beverage-for-sale program, featuring Laurent-Perrier champagne and Trinchero Family Estates wines
  • A pilot of a food-for-sale program
  • Wi-Fi printing
With the new Amex Centurion lounges, airlines need to be able to compete.
With the new Amex Centurion lounges, airlines need to be able to compete.

My Thoughts 

With so much competition for airport lounges, including the American Express Centurion lounges, which American Express Platinum cardholders have access to, it seems as if United is trying to play catch up. Delta recently enhanced their SkyClubs, though then jacked up their membership fees, so hopefully that’s not the case here with United. It will be interesting to see if we see a price increase in the future.

What are your thoughts on the new United Club enhancements? Feel free to share your thoughts below!

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