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Is Virgin America Going To Expand to Hawaii?

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Per WallStreet.org, it appears that Virgin America may be considering launching service to Hawaii in the near future. Currently, Virgin America has west coast hubs in both San Francisco and Los Angeles, so most likely the service to Hawaii would launch from those cities.

We'll like see Virgin America flying to Hawaii in the near future.
We’ll likely see Virgin America flying to Hawaii in the near future.

However, when it comes to Hawaii, the competition is fierce. Currently from Los Angeles, Allegiant Air, American Airlines, Delta Air Lines, Hawaiian Airlines, and United Airlines all currently offer service to Hawaii. From San Francisco, Delta Air Lines, United Airlines and Hawaiian Airlines currently offer service to the Hawaiian Islands.

Since Hawaii is primarily a leisure destination, consumers may be attracted to Virgin America over some of the legacy carriers when choosing flights to the islands if Virgin America were to enter the market. I also think we would see a reduction in service from the larger carriers as well, and possibly even see Allegiant Air end their existing Los Angeles-Honolulu service.

Virgin America award chart for when redeeming on Hawaiian.
Virgin America award chart for when redeeming on Hawaiian.

As a reminder, Virgin America is already a partner with Hawaiian Airlines and the actual amount of miles needed to redeem from the west coast to Hawaii is only 20,000 miles round-trip, which isn’t a bad deal.

Do you think we’ll see Virgin America adding service to Hawaii in the near future?

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