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Starwood Announces New Platinum Elite Choice Benefits

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Earlier this month, Starwood Preferred Guest announced that a new selection of benefits was coming for 50-night Platinum elites. Those members currently receive 10 Suite Night awards for reaching the 50-night threshold; however, the new selection has been revealed, and as of March 9th, SPG members who stay 50 nights a year will have their choice of the following:

  • 10 Suite Night awards
  • Gift SPG Gold status
  • 4 free Uber rides (up to $25 each)
  • TSA Pre-Check
  • $100 Amazon gift card
  • $100 Unicef donation

This comes after Starwood released details earlier today about its new partnership with Uber, making it a pretty big day overall for SPG.

SPG logo banner

My Thoughts

It’s good to have variety, but I’m a bit underwhelmed by these new options. My experience with Suite Night awards has been mixed (and I’m not the only one); still I think its the best choice here, as most of the others are only worth about $100.

The ability to gift SPG Gold status is good if you’re feeling generous and know someone who will use it, and it’s definitely worth more than the remaining options. However, you can easily get SPG Gold status with The Platinum Card from American Express (even as an authorized user), or by spending $30,000 annually on the Starwood Preferred Guest Credit Card from American Express.

You can use Suite Night awards to confirm certain suites and premium rooms within 5 nights of your arrival (subject to availability). Each award is good for one night, making them less potent than Hyatt Diamond suite upgrades, which can cover an entire stay whether it’s one night or one week. However, you get 10 of them (whereas Hyatt only offers 4 upgrades to Diamond elites), so if tend to stay for only 2-3 nights at a time, then they offer similar value.

Which SPG Platinum benefit would you choose?

The Platinum Card® from American Express

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  • Earn 40,000 Membership Rewards® points after you use your new Card to make $3,000 in purchases in your first 3 months.
  • 5X points for flights booked directly with airlines or with American Express Travel.
  • $200 Airline Fee Credit, up to $200 a year for baggage fees and more at one airline. Terms Apply.
  • As a Platinum Card Member, you can enjoy access to the Global Lounge Collection, the only credit card airport lounge access program that includes proprietary lounge locations worldwide. Terms Apply.
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Intro APR Regular APR Annual Fee Foreign Transaction Fee Credit Rating
N/A N/A $450 0% Excellent Credit