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As a reminder, American Airlines announced a 2015 mileage promotion that will offer bonus miles to AAdvantage and Dividend Miles members for eligible first and business class fares. This is huge for those who fly American and pay for premium fares and frankly I’m surprised that it isn’t targeted and lasts the entire year.
In a jab against United and Delta who will be slicing back mileage earning for many flyers in 2015, bonuses will be earned based on the distance flown, the fare purchased, and the member’s elite status level, and will apply to all 2015 travel on American Airlines and US Airways flights, and those operated by partner airlines like British Airways, Iberia, Japan Airlines, and Qantas.
Bonus amounts range from 250 miles per segment (on flights under 3,000 miles in first or business class for members with no elite status) to a hefty 12,000 miles per segment (on flights over 3,000 miles in full first or business class for Executive Platinum or Chairman’s Preferred members). Any bonus miles you earn will be in addition to the base mileage earned, as well as any status or class of service bonuses. The chart below shows the bonus mileage awarded for different scenarios.
This promotion doesn’t require registration; bonus miles will be automatically credited to your account after you complete eligible travel. Itineraries booked previously should be eligible so long as you meet the other requirements.
Bonuses Already Starting To Post
As an American Airlines Executive Platinum flyer, I’m glad that American is being a leader in the space and not simply copying Delta (which is exactly what United has been doing). This makes sense since AAdvantage was the first frequent flyer program and will be the largest once the Dividend Miles program becomes a part of AAdvantage in the second quarter of 2015. I actually flew to Austin this week in First Class (on a coach-up fare that booked into First Class, which was basically the same price as a regular last-minute coach fare), and earned my 1,000 bonus miles per segment already posted.
Per my December monthly valuations, I value American AAdvantage miles at 1.7 cents each meaning that these 1,000 bonus points on each segment are roughly $17 in value to me. If I was to fly in First/Business class on a long-haul flight including JFK-LAX, I would earn 12,000 bonus miles which I would value at $204, so depending on the price difference between coach, it may make sense to book the premium cabin for these bonus miles.
Have you started to see any of these new bonuses posting yet? Are you more inclined to book Business/First class fares now because of them?