This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. For an explanation of our Advertising Policy, visit this page.

This week TPG reader Stephen asked a question via Twitter:

@ThePointsGuy how much do you value Ultimate Rewards Points vs Starwood points? I know you value Starwood at about 2.5 cents”

In this day and age of airline programs and hotel programs constantly moving the needle, changing how many points or miles you need for an award it can be hard to come up with one set number for what a mile or point is worth. Each currency is different especially as they gain new partners and lose key partners, so the value of those miles and points change.

Last month I started a series on the valuation of various miles and points.
Last month I started a series on the valuation of various miles and points.

Just last month I launched my first monthly point valuation analysis and went through each of the major programs thinking about if they had gained or lost value over the past year. TPG reader Stephen had tweeted me asking what I value StarPoints as versus Chase Ultimate Rewards points which are my two most valuable point programs. Although Stephen mentions that I value Starpoints at 2.5 cents each, in 2014 I actually value them at 2.1 cents a piece. To put it simply, on a 10,000 point Starwood redemption I’m looking to get at least $210 in value or more, but generally I get a lot more than that.

I think Chase points are very close in value at 2.2 cents a piece. They just added Singapore Airlines as a new transfer partner, so now they have a total of 11 transfer partners. In the upcoming valuation this month Chase will probably increase a little bit simply because there are some amazing values with Singapore KrisFlyer, but you just need to know how to leverage these points and awards.

Unfortunately, Starwood transfers can take days or even weeks.
Unfortunately, Starwood transfers can take days or even weeks.

In general I do think Starwood is the most valuable points program out there. The one key thing that I would like to see is quicker transfers to airline partners. We did a series a couple years ago testing out the transfer times of different Starwood transfer partners and found that generally it can take a couple days or weeks for the transfer to complete.

That being said, Starwood teams up with some really unique partners that no other transferable point programs transfer to. Jason Steele who is one of our contributors, just wrote a post on maximizing the unique transfer partners of the program. I personally really love the fact that Starwood points transfer to Alaska Airlines, which I think is probably the most underrated program out there. Lastly, for every 20,000 points you transfer you get a bonus of 5,000 airline miles so it builds in a 25% bonus. This alone makes the Starwood Preferred Guest Credit Card from American Express one of the best all around built in credit cards.

So overall even though I currently value Chase points a little bit higher than SPG points, when you take into account other aspects of the programs I would say that Starwood is number one for me right now. If you have additional questions, please message me on Facebook, tweet me @ThePointsGuy, or send me an email at

Starwood Preferred Guest® Credit Card from American Express

The best sign-up bonus we've ever seen from the SPG Amex is here, for a limited time only. Earn up to 35,000 Starpoints which can be used for hotel redemption around the globe, transferred to over 30 airline partners, and even transfer from Starwood to Marriott Rewards at a 1:3 ratio.

Apply Now
More Things to Know
  • Earn 25,000 bonus Starpoints® after you use your new Card to make $3,000 in purchases within the first 3 months.
  • Limited Time Offer- Earn an extra 10,000 bonus Starpoints® after you make an additional $2,000 in purchases within the first 6 months. Offer ends 4/5.
  • Earn 2 Starpoints® for each dollar of eligible purchases spent on the Card at participating SPG® & Marriott Rewards® hotels. Earn 1 Starpoint for all other purchases.
  • No Foreign Transaction Fees on International purchases.
  • Redeem Starpoints® at over 1,300 participating hotels and resorts in over 100 countries and for flights on more than 150 airlines with SPG flights, all with no blackout dates.
  • $0 introductory annual fee for the first year, then $95.
  • Terms Apply.
  • See Rates & Fees
Intro APR on Purchases
Regular APR
15.74%-19.74% Variable
Annual Fee
$0 introductory annual fee for the first year, then $95.
Balance Transfer Fee
Recommended Credit
Excellent Credit

Editorial Disclaimer: Opinions expressed here are author’s alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser’s responsibility to ensure all posts and/or questions are answered.