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Last month, consumers were up in arms over the possible passage of the Transparent Airfares Act of 2014, which would void a 2012 DOT ruling called the full-fare advertising rule that requires airlines to include mandatory taxes and fees in the base price of a flight. Those mandatory taxes and fees include things like TSA security screening fees and airport facility charges, but not other fees like seating selection and checked bag fees. Critics of the act (mainly airline industry lobbies) say that the ruling allows the DOT to “hide” these fees in the prices of tickets and that other industries including hotel and car rentals aren’t held to the same standard.
Today, Transportation Secretary Anthony Foxx fired back, releasing a consumer-protection rule proposal that would require airlines to improve the disclosure of optional fees as well including for checked-bags, carry-ons (which some airlines are already charging for) and advance seat selection. As with earlier DOT rules including ones that have raised penalties for tarmac delays and more transparent airfare advertising, the airline industry is expected to fight this proposed rule.
With this rule specifically, airlines and ticket agents at all points of sale would have to disclose fees for what are considered optional but still basic services including seat assignments, carry-on fees and charges for checked bags when they apply. Right now, airlines are simply required to disclose these fees, but they are often listed on a single page of an airline website. Though it is relatively easy to find them and see them all in one place, when it comes to actually purchasing a ticket, consumers can have a hard time understanding what the full cost of that ticket will be until they get to the final purchase page and have checked off all the add-on costs along the purchase process.
This is the exact opposite of what carriers like Frontier recently did by supposedly lowering fares while imposing new fees for things like carry-on bags and seat assignments as well as raising some existing fees, which can make the ticket-buying process feel like a classic bait-and-switch where you end up paying a lot more than you plan to.
Fees Add Up Quickly
For example, let’s say you wanted to fly on United from San Francisco to Denver next month on United. It’s easy enough to enter your cities and dates and then you come to a screen that pulls up the airfares.
Looks like you should be able to get there and back for $264. However, once you select your flights and enter your traveler information, you’ll be taken to seat selection. As you can see below, there are some free seats up for grabs still, but al of them except for two are middle seats (there are just two windows left).
If you want to be sure you get an aisle, or a window closer to the front, or heck, just sit next to a travel companion, you will have to pony up at least an additional $43 each way for an Economy Plus seat – and that’s just for middle seats. If you want a window or aisle, most are going for $49 on these flights. So now we’re up to $362.
Then let’s say you wanted to check a bag. That’s $25 each way, for another $50.
So what looked like a $264 airfare is actually going to end up at $412 – that’s a full 56% more than you would have thought just by searching for flights!
What Will Happen
I suspect airlines are going to fight this tooth and nail since ancillary fees make up an increasing proportion of airlines’ profits and in 2012 (the latest full year for which there is data), airlines raked in over $27 billion by charging for things like bags, seats, and cancellations or changes.
There are also some other aspects of the proposed rule worth noting that would:
- Expand the number of airlines reporting to the DOT on on-time performance, overselling numbers and mishandled baggage rates
- Require better identifying of codeshare flights both by airlines and third-party booking sites like Orbitz and Kayak
- Require travel agents to provide an option to hold reservations at a quoted fare without payment or to cancel without penalty within 24 hours if a reservation is made a week or more before departure
- Prohibit preferential ranking of certain flights and carriers without disclosing bias.
While I’m all for more transparency, and I’d like to see baggage and seating fees detailed at point of sale, I am not sure how practicable these rules are going to be. Not only is pricing going to get a lot more complicated to read – are there going to be price matrices, or price ranges quoted? – but third parties aren’t always able to bundle things like advance seat assignment and checked bag fees, so flyers could still be on the hook to pay when they get to the airport.
Not only that, but airlines would also have to price in or out the fees each specific passenger gets waived thanks to things like elite status or whether they carry a co-branded credit card. So all I see, at least in the short term, is a big mess.
That said, more transparency is a good thing, and being able to price out a ticket accurately from the first step of your search process will be a huge help to a lot of travelers, especially when you’re on a tight budget and every penny counts.
Share Your Thoughts
There will be a 90-day comment period on the proposed rule, so make your voice heard in a number of ways.
You might also want to share information about this issue on social media to raise awareness, using these resources:
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