The Battle for Seattle: Alaska Airlines Offering Double Miles on Flights from SEA to 8 Destinations

by on April 9, 2014 · 8 comments

in Alaska

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In response to three recent moves by Delta to muscle in on the action at Alaska Airlines’s hub in Seattle - Delta’s double Medallion and base mile promotion for rest of 2014, their announcement that starting May 1, they’ll be restricting Alaska MVP elite benefits, and a Seattle-targeted Delta Gold Amex offer of 50,000 SkyMiles and a $200 statement credit – Alaska is firing back with a lucrative Seattle promotion of its own.


From June 1 through December 31, 2014, Alaska Airlines will be offering double miles on flights between Seattle (SEA) and the following destinations:

Anchorage (ANC)
Las Vegas (LAS)
Los Angeles (LAX)
Oakland (OAK)
San Diego (SAN)
San Francisco (SFO)
San Jose (SJC)
Vancouver, BC (YVR)

From June 1st to September 1st, the airline will also offer double miles for routes between Seattle-Fairbanks (FIA) and Seattle-Juneau (JNU). The airline was already offering double EQM’s through May 31 on flights between Seattle and the cities of Las Vegas (LAS), Los Angeles (LAX), Oakland (OAK), San Francisco (SFO), San Jose (SJC) and Santa Rosa (STS), so this promo is sort of like a lesser extension to some of these destinations and expands it to more – though I’d be more impressed if Alaska was offering double EQM’s with this one too!

To be eligible for these double miles, you must register your Alaska Airlines Mileage Plan number here prior to your first qualifying flight on one of the above routes. Note that it will take 4-6 weeks for these miles to register in your Alaska mileage account, and this double mileage won’t be applied toward elite status.

Seems to me that if Alaska really wants to strike back hard at Delta, they should offer this deal with double elite qualifying miles (like Delta has) rather than just double bonus miles. As The Battle for Seattle continues, it’s now Delta’s move…again.

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  • matthiasworldwide

    At least SEA does have a little bit of competition going on… we here in the San Francisco Bay Area (SFO, SJC, OAK) are completely screwed with several major city pairs if you’re a OneWorld-and-partners member (AA, AS, etc.)… for example, to DEN and LAS we do not have any direct flights whatsoever… AA via LAX (and now PHX), AS via PDX or SEA… both add 2-3 hours of travel time to a normally short 2-hour hop, and both cost about $450 vs. the normal $260-$310 base econ fares (United, Frontier, Southwest).

  • Michael

    If I credit the flight to AA, will it be double AAdvantage points or does this only apply to Alaska coded and operated flights?

  • Donna

    I got the targeted Delta Amex card and see no downside. I’m pretty loyal to Alaska but I can use the 50,000 miles on an Alaska flight and I get $200 credit to boot. I didn’t even know I had a Delta account but guess I do (302 miles in the account!). I’m ramping up the points game since I just left my job but did not lose my joy of travel.

  • Jolly Khanna

    You forgot to mention that Alaska has just applied to fly direct from SEA to Cancun starting on November 6. I don’t think Delta will follow suit, LOL!

  • Aaron Makinen

    I agree that it’d be great to see double-doubles outta SEA all year long, but you can still score double-doubles later this year outta SLC to several cities, and SEA-DTW in Sept/Oct. Go, Alaska Airlines!

  • Aaron Makinen

    No, you can earn 2xEQM only on AS. If you credit the flight to AA, you will earn 1xEQM.

    According to the AS rep I spoke with yesterday, it doesn’t matter where you buy the ticket, but you must use your MileagePlan number to earn the 2xEQM.

  • AlaskaGeo

    Glad you brought this up; did not see this “extension” of the double miles in any AS emails. I did sign up for the initial promotion and reapplied to the newest extension, via your link, just in case! Fly LAS/SEA/FAI 14 times a year, so it will be interesting to see how the bonus applies to MVPG flying in F where you already get double miles.

  • AH

    Yes, really disappointing that these are not double EQM miles. Unlikely to move the needle. The first five months of 2014 I booked twice as many flights because of the double EQM miles to SF and LV… Will probably slow down a bit and give this airline some time to upgrade their planes. Not enough first-class seats on trans-con flights on AS means I am most likely sticking with DL for these. Hope you are listening AS and make some changes.

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