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In response to three recent moves by Delta to muscle in on the action at Alaska Airlines’s hub in Seattle – Delta’s double Medallion and base mile promotion for rest of 2014, their announcement that starting May 1, they’ll be restricting Alaska MVP elite benefits, and a Seattle-targeted Delta Gold Amex offer of 50,000 SkyMiles and a $200 statement credit – Alaska is firing back with a lucrative Seattle promotion of its own.
From June 1 through December 31, 2014, Alaska Airlines will be offering double miles on flights between Seattle (SEA) and the following destinations:
Las Vegas (LAS)
Los Angeles (LAX)
San Diego (SAN)
San Francisco (SFO)
San Jose (SJC)
Vancouver, BC (YVR)
From June 1st to September 1st, the airline will also offer double miles for routes between Seattle-Fairbanks (FIA) and Seattle-Juneau (JNU). The airline was already offering double EQM’s through May 31 on flights between Seattle and the cities of Las Vegas (LAS), Los Angeles (LAX), Oakland (OAK), San Francisco (SFO), San Jose (SJC) and Santa Rosa (STS), so this promo is sort of like a lesser extension to some of these destinations and expands it to more – though I’d be more impressed if Alaska was offering double EQM’s with this one too!
To be eligible for these double miles, you must register your Alaska Airlines Mileage Plan number here prior to your first qualifying flight on one of the above routes. Note that it will take 4-6 weeks for these miles to register in your Alaska mileage account, and this double mileage won’t be applied toward elite status.
Seems to me that if Alaska really wants to strike back hard at Delta, they should offer this deal with double elite qualifying miles (like Delta has) rather than just double bonus miles. As The Battle for Seattle continues, it’s now Delta’s move…again.