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Since it first took place on November 27, 2010, American Express’s annual Small Business Saturday has become a part of the “post-Thanksgiving” shopping craze, joining Black Friday and Cyber Monday as one of the busiest shopping days of the year, and one on which merchants welcome shoppers with arms wide open in the hopes of spurring a record holiday sales season.
Contrary to the eye-catching ads and doorbuster sales of the big box stores, the purpose of Small Business Saturday is to draw attention to the many brick and mortar businesses in customers’ own towns that frequently get overlooked by giving Amex cardholders a $25 statement credit when they used an American Express card – personal or business – at a participating business.
American Express just announced that this year’s Small Business Saturday will be taking place on November 30. The current site makes no mention about a $25 statement credit yet, so there’s no specific number set yet, but my guess is that it will be $25 again and that the terms will be announced closer to the date. Registration usually opens a week or two before the actual date, so keep an eye out, and I’ll be sure to post a reminder so you all can sign up since registration is limited. Also remember that you can register each Amex card you have and get a $25 statement credit for each, so the more cards you have, the more potential savings.
In the meantime, you can check out this site which lists all the small businesses in your area, which will come in handy for making sure the businesses you’re interested in are considered small businesses and will qualify for the statement credit.
If you don’t currently have an American Express card or are looking to open another one, you can check out my Ranking of the Top American Express Travel Credit Cards.
While the terms and conditions for this year’s offer are not yet up, I thought I would post last year’s terms as a reminder.
Last Year Terms & Conditions:
To be eligible, Cardmembers must enroll an eligible American Express Card in this offer at ShopSmall.com. Prepaid and Corporate Cards are not eligible.
To receive the $25 statement credit, the Cardmember must use his or her enrolled Card to spend $25 or more in a single, in-store transaction at a qualifying small business location on Saturday, November 24, 2012. To receive the credit, the transaction must equal $25 or more (for example, if your transaction is only for $15, you will not receive a credit). Multiple transactions of less than $25 will not qualify even if the combined total of those transactions is over $25. You may purchase multiple items that together equal $25 or more, but you must purchase them in a single transaction to receive the statement credit.