Amex Small Business Saturday Returns November 30th

by on September 7, 2013 · 17 comments

in American Express

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Since it first took place on November 27, 2010, American Express’s annual Small Business Saturday has become a part of the “post-Thanksgiving” shopping craze, joining Black Friday and Cyber Monday as one of the busiest shopping days of the year, and one on which merchants welcome shoppers with arms wide open in the hopes of spurring a record holiday sales season.

Contrary to the eye-catching ads and doorbuster sales of the big box stores, the purpose of Small Business Saturday is to draw attention to the many brick and mortar businesses in customers’ own towns that frequently get overlooked by giving Amex cardholders a $25 statement credit when they used an American Express card – personal or business – at a participating business.

Small Business Saturday will return this year on November 30th.

Small Business Saturday will return this year on November 30th.

American Express just announced that this year’s Small Business Saturday will be taking place on November 30. The current site makes no mention about a $25 statement credit yet, so there’s no specific number set yet, but my guess is that it will be $25 again and that the terms will be announced closer to the date. Registration usually opens a week or two before the actual date, so keep an eye out, and I’ll be sure to post a reminder so you all can sign up since registration is limited. Also remember that you can register each Amex card you have and get a $25 statement credit for each, so the more cards you have, the more potential savings.

In the meantime, you can check out this site which lists all the small businesses in your area, which will come in handy for making sure the businesses you’re interested in are considered small businesses and will qualify for the statement credit.

If you don’t currently have an American Express card or are looking to open another one, you can check out my Ranking of the Top American Express Travel Credit Cards.

While the terms and conditions for this year’s offer are not yet up, I thought I would post last year’s terms as a reminder.

Last Year Terms & Conditions:

To be eligible, Cardmembers must enroll an eligible American Express Card in this offer at Prepaid and Corporate Cards are not eligible.

To receive the $25 statement credit, the Cardmember must use his or her enrolled Card to spend $25 or more in a single, in-store transaction at a qualifying small business location on Saturday, November 24, 2012. To receive the credit, the transaction must equal $25 or more (for example, if your transaction is only for $15, you will not receive a credit). Multiple transactions of less than $25 will not qualify even if the combined total of those transactions is over $25. You may purchase multiple items that together equal $25 or more, but you must purchase them in a single transaction to receive the statement credit.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.

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  • Donnie Law

    Last year I think it was “more than $25.” I made a few $25 purchases and was never reimbursed. I’ll be more careful this year!

  • MM

    I bought a number of $25 giftcards at restaurant – great way to easily get the spend.

  • Dee

    All liquor stores in CT are small businesses (except maybe Stew Leonard’s). We’ve stocked up on libations for the Christmas holidays the last couple of years, since DH and I each have several Amex cards. Just ring it all in >$25 batches. Free cava for Christmas Eve morning mimosas is right up there on the hit parade with free travel.

  • Paul Segreto

    Please remember most franchises are small businesses too, with many owner and operated by moms and pops!

  • Shane

    Dang it! We’ll be in San Juan P.R. Hopefully they’ll have some shops there we can spend it at before the cruise.

  • robert

    i was reimbursed for $25 spend(s)

  • Lynn

    It was only 25. I emailed them when a few 25 spends didn’t credit back and they took care of it.

  • Ap93

    Can you spend 25 dollars at multiple businesses, or only at one store?

  • Ap93

    You get reimbursed 25 dollars for as many businesses as you want, or you can only do this at one business?

  • Vicki

    I think I might spend at the same businesses this year since we enjoyed it and I know they “worked” as far as AMEX was concerned.

  • Tim

    If my wife is an authorized user on one of my amex accounts and has her own card for that account can we both spend the $25 and both get reimbursed?

  • hannah

    does this include store branded amex cards too? bloomingdales amex and macys amex?

  • Amex Website

    “Yes. American Express is offering Card Members the opportunity to get a one-time $10 statement credit when they register any eligible American Express® Card and use it on 11/30/13 to spend $10 or more in a single in-store transaction at a qualifying small business that appears on the Small Business Saturday Map.”

  • T210

    The list of participants cited in the article is REALLY off. I just searched nearby my office and they list a sandwich shop that’s been closed for 3-4 years! And they don’t even list its replacement, Specialty’s Bakery. So Amex is must be fudging on their list of participant’s in the Small Business Saturday promotion, and at least they could use a current database?

  • Steve

    Down to $10 this year

  • gin

    AMX marketing changes days before the Shop Small Registration opens on the 24th, bad move and poor communications to the merchants and customers. We should have received the new amount of $10.00 once any notice was sent out late Oct/early Nov.



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