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Hotel Review: St. Regis Florence Junior Suite and Premium Deluxe Room

by on May 23, 2013 · 12 comments

in Hotel Reviews, Starwood

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After arriving in Milan last week on Delta’s 767-400, my friend and I took the train from Malpensa Airport to Milano Centrale railway station so we could then connect to the high-speed train to Florence. Our plan there was to spend two nights there before returning to Milan.

The airport train to Milano Centrale airport made a number of stops and ended up taking about an hour. While it was a little exhausting after a transatlantic flight, paying 11 euros sure beat paying a taxi 90 euros – and with morning rush hour traffic, the taxi may have taken almost as much time.

The exterior of the St. Regis Florence.

The exterior of the St. Regis Florence.

Unaware of the travel time between the airport and railway station, we arrived at the station late and had only few minutes to grab tickets before departure. Had I known exactly what train we’d be catching to Santa Maria Novella train station in Florence, I would have bought the tickets in advance and secured us seats in business or first class, but by the time we got there only coach seats were available. Although coach was fine, I would have much rather been in a better class since it was a packed train and we wanted to be comfortable for the hour and 45 minute ride after our transatlantic flight. I would recommend buying tickets in advance to avoid the hassle at the train station and to avoid the train you want from being sold out. I’ll be doing a review of our train ride from Milan to Florence so stay tuned for that.

St. Regis Florence – Rates

On the day of our departure when I realized it was best to cut out Rome and focus on Florence and Milan, I booked two rooms at the St. Regis and added my friend’s name on one of the reservations. However, when we were boarding our flight at JFK, I noticed only one reservation was showing in my SPG account. Nervous that there was a mistake and only one room booked for us I emailed my Starwood ambassador to find out if the second reservation was still in place. She confirmed that there was only one room and asked for my reservation information, though I was onboard my Delta flight and had to turn my phone off before I could respond. I figured I’d handle it when I landed, which would have been in the middle of the night for her, but luckily a new initiative of the Starwood Ambassador program is that hey have a 24 hour help desk so even when my ambassador is off duty someone else on the team was able to help me and get both reservations back under my name and Starwood number. The hotel apparently had stripped my SPG number off my friend’s room, which they should not have done since I paid for both rooms.

Deluxe rooms go for 720 EUR or 35,000 Starpoints.

Deluxe rooms go for 720 EUR or 35,000 Starpoints.

When I first made the reservations I booked one room on points for 35,000 a night and one room at the paid rate of 562.50 EUR ($722) per night. I also applied suite night awards to the room I would be staying in. Luckily what ended up happening was after all of the back and forth about my second reservation, they ended up combining reservations, which resulted in the suite upgrades being re-deposited back into my account, but they kept me in the same junior suite and didn’t take the upgrade certificates back, so it worked to my benefit. So even though there was some confusion and it was a bit annoying, I did get my upgrades back, got a really nice junior suite, and my friends who stayed next door to me were placed in a Premium Deluxe Room.

I will admit that 70,000 points for two nights was a huge hit to swallow since I value SPG points around 2 cents apiece but the hotel lives up to the price. Normally room rates are really high – especially during the summer where it is not uncommon to see 1,000 EUR ($1,283) a night for a Premium Deluxe and 1,920 EUR ($2,465) a night for a Junior Suite, and the hotel is routinely sold out. Valuation-wise I’m not going to get into the nitty gritty of my redemption, but I feel like I got a pretty good value since all our needs were met and the hotel staff really went out of their way to accommodate us and make us truly feel like VIPs. In my opinion, points are meant to be used for unforgettable experiences and staying at the St. Regis Florence was definitely one of them.

Rooms

Premier Junior Suite

King bed and chandelier in the Premium Deluxe Room.

The Premium Deluxe room that my friends were staying in was almost as big as my Junior Suite and had an ornate canopy over the bed as well as a sitting area with a sofa and chair. The king size bed could be split into two twins if needed, which we ended up doing for the second night of our stay once another friend arrived.

Sitting area in Premium Deluxe

Sitting area in Premium Deluxe room.

Premium Deluxe rooms are usually around 30 square-meters and come with a work desk, Bose sound system, and 42-inch TV. As for the bathroom, it was covered in marble and had a large tub/shower combo, vanity, and double sinks.

Sitting area junior suite

Living room of the Junior Suite with king bed in the mirror reflection.

The junior suite, which was a bit larger at 40 square-meters, had beautiful ornate artwork and Florentine decorations and had a spectacular view of the mountains in the distance. This room did have a separate living room area with sliding doors which was nice, but no canopy over the bed.

Junior Suite Bathroom

Junior Suite Bathroom

The bathroom in the suite was very similar to the other room and had a deep soaking tub/shower, double sinks, and vanity.

Two things that were annoying about our rooms was that we were in 333 and 332 which are located way in the back of the hotel.  It was about a ten-minute walk from the main lobby back to the room and you had to go up a few steps to get there. I don’t think there was an elevator so these rooms don’t seem to be handicapped accessible. And second, there was only one key per room which you had to leave at the front desk when you leave the hotel. If you’re staying with a friend and come back to the room at different times you’ll have to be escorted back to the room by someone from the staff if the main key is no longer at the front desk.

Concierge

I can always count on my readers for great recommendations for my trips and you guys definitely pulled through this time with places to eat. We went out to two really great restaurants for dinner, La Giostra and Il Latini (which I will review in an upcoming post, but thankfully we had the hotel concierge to help us make last-minute reservations at the two very popular eateries). During the day we debated whether to go on different tours of the city, but we decided against it and and explored on our own. If we had wanted to book a few tours, the concierge told us they would have been more than happy to take care of it.

The only time the hotel failed was when we were on the other side of the city and couldn’t get a taxi. We called the hotel and the concierge basically said tough luck and nicely told us to figure it out on our own. We asked if they had a car service that could come and pick us up and they said no. They were extremely unhelpful in this situation and I don’t think that it was St. Regis-quality service. Luckily we were eventually able to snag a cab, but I was highly unimpressed by that experience and have relayed that feedback to the hotel manager. Tip: Getting taxis on the street in Florence isn’t easy so plan in advance when possible!

Our butler brought us a nice tray of coffee and biscotti.

Our butler brought us a nice tray of coffee and biscotti.

Butler Service
All suites (even if you’re upgraded!) come with St. Regis butler service. With this you have the option to have your bags packed and/or unpacked for you, get two items pressed, have your shoes shined and you could have complimentary coffee and tea service at any time upon request. We ended up taking advantage of the coffee and tea on the afternoon of our arrival. After traveling several hours and being jet-lagged it was nice to sit down and have a cup of coffee and some biscotti in my room.

Garden room champagne sabering

The Garden Room where the nightly Champage Saber was held.

One of the highlights of my stay was the Pommery champagne saber that occurs every evening from 7-8pm in the Garden Room. It was a perfect time to mingle and grab a drink before heading out to dinner. I actually visited Pommery when in Champagne last summer and really like their bubbly, so it was nice to get the free toast and snacks each night before dinner.

Location

The St. Regis Florence is in a great central location of the city. Within minutes you can walk to the Uffizi, Ponte Vecchio, and the Duomo, all must-see spots in Florence. I loved that the hotel was situated right on the Arno River, close to both great shopping and sightseeing. While the Piazza del Duomo tends to be heavily congested with tourists, I enjoyed wandering down the less crowded streets checking out the small shops and restaurants where I could get a real feel for the authentic part of the city.

View from Junior Suite

City rooftops view from my Junior Suite window.

The hotel website states that it is a quick 5-7 minute walk from Santa Maria Novella train station, but I am very thankful that I didn’t listen to that and opted to take a cab once we arrived in the city. The cab ride alone was about 10 minutes and the walk would have to be at least 10-15 minutes long. That length of a walk paired with cobblestone streets, luggage, and tried travelers could have been a disaster. If you’re energized and traveling light the walk is doable, but not at the end of 14+ hours of travel with luggage.

Overall I absolutely loved Florence and would definitely stay at the St. Regis if I find myself back there any time soon. With the exception of that taxi incident, the hotel staff were all extremely nice and friendly and did whatever they could to make us feel comfortable there. To be able to share an experience like this in such a beautiful city with great friends was worth every point/penny!

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.

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  • Narayana

    What no free breakfast ?

  • thepointsguy

    They allow platinum free breakfast via room service, restaurant or at the Westin across the plaza

  • John-Paul Cross

    I stayed six nights at the Westin Excelsior across the plaza last April on points (I believe 20k points with the 5th night free) and had a lovely room on the Arno. They comped an amazing breakfast spread (more of a brunch really) every morning which was going for EUR 39 a head. The Westin also has a cool roof deck/restaurant. Enjoyed seeing the lobby and “winter garden” of the St. Regis but it’s a shame they didn’t do a roof deck as well.

  • Matt

    I studied abroad in florence, great restaurant choices-next time you have to go Osteria Il Gatto E La Volpe. Its not as luxurious as the two places you visited, but has the best home made balsalmic.

  • iadbound

    I stayed in this incredible property back in 2007 when it was still the Grand Hotel and a part of the SPG Luxury collection. It was the off-season, late November, and we had a room with a fresco on the wall and a perfect view of the Arno. The best part was that we used Starwood’s “Welcome to Italy” offer. Under the offer the room was $379 a night and it included breakfast. The caveat was that you had to spend at least seven nights in any of Starwood’s luxury properties, subject to availability, of course. We ended up staying at the St. Regis Rome, the Grand Hotel in Florence, and the Gritti Place in Venice, where we had a room overlooking the Grand Canal. FYI–The welcome to Italy package is still around, but I’m not sure the pricing is a good as it once was and I’m not sure what properties participate in it.

  • Travelista

    What made you opt for StR instead of the less point heavy Westin Excelsior?

  • disqust101

    70K SPG for 2 nights? Gawd almighty. It would be one thing if you could get bonus category points on the SPG card, or if there were multiple SPG cards available, or if there was a decent signup bonus. But there’s no category bonus points, only one SPG card and a lousy signup bonus.

    And that’s why SPG continues to be the worst of all hotel cards. You could stay at an equivalent (or better) Park Hyatt for 44K points for what you paid 70K. Since you can earn Hyatts with 5x cards, a paltry $8.8K spend would have got you two nights, while it took a massive $70K spend on your SPG to get your 2 nights (face palm). No wonder you choked when redeeming those points for a cent a piece…because on high end redemptions, SPG blows.

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