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For over 30 years, the Make-A-Wish Foundation has become one of the world’s most famous charities thanks to efforts to make the wishes of children with life-threatening medical conditions come true, and to celebrate that wonderful mission, April 29 marks World Wish Day.
To celebrate, the Make-A-Wish Foundation has launched a special nationwide campaign to raise money and airline miles to pay for airline tickets for wishes that involve travel, and WWE star John Cena is helping out.
Almost 75% of the wishes Make-A-Wish receives involve air travel. That translates to 50,000 airline tickets worth 2.5 billion airline miles, or $37.5 million in costs for the foundation as it strives to grant each of the 14,000 wishes it is able to each year.
So during the month of April those who wish to contribute to this worthy cause can donate either dollars or frequent flyer miles by visiting wish.org/tickets, and John Cena will personally match every frequent flyer mile donated up to 4.5 million (apparently he’s quite the jetsetter!).
It’s not just a personal crusade, though. WWE is also pitching in by promoting World Wish Day over all its media, from TV, digital, social media and live events to help raise the funds and miles.
Not only that, but United Airlines is also chipping in by matching the donations of MileagePlus members’ airline miles up to 3 million miles now through April 30.
You know I love the opportunity to double-dip, so think about contributing United miles because it sounds like they’ll get matched by both John Cena and United Airlines, so one mile becomes three.
While I generally would rather donate money because it is tax deductible and donating miles is not, if you’ve got more miles than you use and want to feel good about a donation, or if you have an account with only a few thousand miles, this may be the time to donate instead of letting them expire or sit orphaned for a long time.