How To Renew Your Platinum Amex SPG Gold Status

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One of the value-added benefits of the Platinum card from American Express is the fact that just having the card gets you automatic Starwood Preferred Guest Gold status. You can read about the benefit here.

To activate your status, you can call the Platinum Concierge number on the back of your Platinum card 1-800-345-AMEX (2639) and ask the customer service rep at Amex to contact SPG for you, which usually goes quickly.

One of the Amex Platinum perks is automatic SPG Gold status.
One of the Amex Platinum perks is automatic SPG Gold status.

Starwood Gold (normally attained after 25 nights or 10 stays) gets you perks including a 50% bonus on Starpoints (so you earn 3 points per $1 spent at Starwood properties), room upgrades, 4pm late checkout and a choice of welcome amenity: either 250 bonus points, free internet or a complimentary beverage.

Since we just reached March 1, when hotel elite status from the previous year usually drops, a few readers have emailed me complaining that their SPG Gold status appeared to go away even though they still have the Platinum card.

Gold status entitles you to perks like points bonuses and free internet.
Gold status entitles you to perks like points bonuses and free internet.

Not to worry! It’s not a one-time or one-year benefit. As long as you have the Platinum card, you will have SPG Gold status – it just doesn’t renew automatically.

Starwood has no way of knowing whether you keep your Platinum card from year to year, so each year as the elite drop date approaches you should get an email from Starwood Preferred Guest warning you of a change in your membership status. When you get that email, call Amex and have them renew your SPG Gold status for the next year, and that should be the end of it.

Although Gold status doesn’t get you a huge amount in terms of amenities, the bonus points are nice and the free internet can be worth a lot, especially at hotels in Europe where internet charges can be upwards of $20 per day. Plus, this could be a good backdoor way to get in on the new Starwood-Delta Crossover Rewards program so you can double-dip on earning points and miles when staying at Starwood and flying Delta. In any case, I wouldn’t turn down free status!

Has anyone had trouble renewing the SPG Gold status you get from your Amex Platinum card? Share your experiences below.

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