Advertisement

Ritz-Carlton Rewards Category Changes Announced

by on February 18, 2013 · 5 comments

in Marriott, Ritz-Carlton

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. For an explanation of our Advertising Policy, visit this page.

Earlier this week I told you about changes coming to Marriott Rewards, which include the addition of an entirely new tier category – Category 9 – and the devaluation of 36% of Marriott properties. Changes take effect on May 16.

Screen Shot 2013-02-17 at 7.24.48 PM

On Thursday, sister brand’s Ritz-Carlton Rewards program announced their own changes taking effect May 16 as well, most of which also amount to bad news for program members. Of the their 78 hotels, 23 (or 30%) will rise by one tier, requiring an additional 10,000 points per reward night. Of those 23, 15 are located in the United States, and seven of the nine U.S. hotels currently in Tier 1 will jump to Tier 2. Just one hotel will be lowered a tier, from Tier 2 to Tier 1 (the Ritz-Carlton, Bahrain Hotel & Spa).

The tiers themselves will remain the same, as follows:

Ritz Carlton Tier Chart

The number of hotels included in each tier currently and following these changes are:

Today
Tier 1 = 21 hotels
Tier 2 = 28 hotels
Tier 3 = 21 hotels
Tier 4 = 5 hotels
Tier 5 = 3 hotels

Starting May 16, 2013
Tier 1 = 14 hotels
Tier 2 = 28 hotels
Tier 3 = 20 hotels
Tier 4 = 13 hotels
Tier 5 = 3 hotels

The following is complete listing of Ritz-Carlton properties that are changing tiers, with their current and future tier designations:

Hotel Name

Previous Category

New Category

The Ritz-Carlton, Bahrain Hotel & Spa *The only one being lowered

2

1

Hotel Arts Barcelona

3

4

The Ritz-Carlton, Dubai

3

4

The Ritz-Carlton, Grand Cayman

3

4

The Ritz-Carlton Key Biscayne, Miami

3

4

The Ritz-Carlton, San Francisco

3

4

The Ritz-Carlton, St. Thomas

3

4

The Ritz-Carlton, Tokyo

3

4

The Ritz-Carlton, Georgetown

3

4

The Ritz-Carlton Lodge, Reynolds Plantation

2

3

The Ritz-Carlton, Cancun

2

3

The Ritz-Carlton, Los Angeles

2

3

The Ritz-Carlton, Marina del Rey

2

3

The Ritz-Carlton Coconut Grove, Miami

2

3

The Ritz-Carlton, New Orleans

2

3

The Ritz-Carlton, Osaka

2

3

The Ritz-Carlton, Buckhead

1

2

The Ritz-Carlton, Atlanta

1

2

The Ritz-Carlton, Cleveland

1

2

The Ritz-Carlton, Charlotte

1

2

The Ritz-Carlton, Dallas

1

2

The Ritz-Carlton, Phoenix

1

2

The Ritz-Carlton, Seoul

1

2

The Ritz-Carlton, Pentagon City

1

2

Unlike Marriott, Ritz-Carlton is not adding any new tiers, but the overall result of these changes are a devaluation of Ritz-Carlton Rewards points since more hotels are going to be more expensive than ever to redeem your points at – though the one positive note is that there are still just three top-Tier 5 hotels still. Where the changes will really hit members’ points accounts is in Tiers 2, 3 and 4, all of which have gone through quite a bit of transition and whose ranks have swelled with newly elevated properties.

Unfortunately, I think this is among the first of several devaluations (other recent ones have included Starwood’s new Cash & Points reconfiguration) that will make maximizing hotel points even harder, and makes it even more important that everyone pays attention to those limited-time credit card bonuses, seasonal promotions and social media campaigns in order to earn the most points possible and use them as smartly as possible.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.

Previous post:

Next post:

  • jmw2323

    weren’t these listed in the marriott changes list

  • http://twitter.com/WeeklyFlyer Pointsmiles&martinis

    Very surprised to see the Ritz St Thomas going up in points required.

    Had a terrible stay here earlier this year.

    http://boardingarea.com/blogs/pointsmilesandmartinis/2013/02/ritz-carlton-st-thomas-hotel-review/

  • Pingback: Ritz-Carlton 70,000 Point Bonus Might Be Changing | The Points Guy()

  • Dave

    This SHOCKS me because while the tier levels go up, the quality at Ritz Carlton continues to go down. As someone who frequents Ritz hotels using rewards points (I am sure I will be doing it a lot less now!) I can honestly say that most of the Ritz properties are no longer the crown jewels they once were. Many have lost their luster … the common areas and lobbies are amazing but most of the rooms I’ve stayed in are no better than a business level Marriott or Hilton hotel. The 5 star service has lacked as well … now they no longer take you and your bags to your room unless you ask. They say ‘no’ to more requests than they say ‘yes’ to … often out of principal or policy. If they have an upgrade to give, instead of keeping you coming back by offering it to you … they will try to sell the upgraded room to you and if you refuse, it will go empty while you stay in a regular one. The food and beverage and parking costs are sky high … and most properties don’t even have the best locations in a given area. I’ve been let down so many times by Ritz, that if I wasn’t using my points for the room, I’d never shell out $300 – $500 for a glossy lobbied business hotel. The rooms at the Ritz in Ft. Lauderdale are seriously worn and just blah. It is strange to me that the Ritz raised so many of the tiers … normally the idea behind a luxury hotel is to get someone in the door so they spend tons of money at the bar ($17 Martinis), restaurant ($55 steaks) and gift shop ($20 sunblock). I don’t get this …

  • RJ Nassar

    I agree with all of you. We stay personally 150 night a year with The Ritz and it has gone down hill

Print This Page