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A while back, I wrote about a promotion Delta was having called Delta Nonstop NYC, where you could complete online missions and search for Delta Red Coats in NYC to win a trip to Los Angeles.
As it turns out, I was a winner in their online game, and at first I was excited about having won a trip to Los Angeles. However when I found out more about the prize, my excitement turned to dismay.
The prize was valued at around $5,000 (including a flight from JFK-LAX, dinner at Nobu in Malibu and overnight accommodations then a return flight the following day), and I would have to pay taxes on it, right around the rate of 35% – so $1,750. Not only that, but the flight would be in coach, and there would be no mileage accrual.
Frankly, I’d rather buy a first-class ticket to LA myself and earn the mileage and elite bonuses, eat and stay where I want, and call it a day – probably for right around the same amount of money I’d be paying in taxes.
Figuring someone else might enjoy it I also tried to transfer the prize to another person, but that was not allowed either so I had to simply forfeit it.
Silver lining: Delta is actually thanking people for entering the contest by sending select SkyMiles members redemption codes for between 3,000- 5,000 Delta SkyMiles. However, I didn’t get the email, which is probably because I “won”, but at least the folks who didn’t win anything at all have been getting a decent participation prize.
This is one of the reasons I encourage readers to enter contests and social media promotions. Many airlines and hotels have these online promotions all the time, and they are frequently just using them as an excuse to give away miles and points, as in this case. So even if you don’t end up winning a grand prize, you could still walk away with some bonus miles or points – maybe just the amount you need for a specific award instead of having to buy miles at exorbitant prices – and all it takes is a few minutes of your time.
Did you get offered bonus SkyMiles for entering this promo? If so, how many, and have they posted yet? Share your experience below!