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In a move that I hope signals more and more luxury hotel chains entering into the loyalty and points game, Mandarin Oriental has teamed up with Etihad’s Guest Programme to offer Guest members 500 miles for each eligible stay in a room or 800 miles for each eligible stay in a club room or suite at any of Mandarin Oriental’s participating properties worldwide.
In addition to this ongoing mileage bonus, Mandarin Oriental and Etihad are also offering double miles to Etihad Guest members who book Luxury Breaks packages at Mandarin Oriental properties and stay in a room, and triple miles for suite bookings from now through April 15, 2013. Guests must stay at least two consecutive paid nights to receive the credit.
Etihad Guest Gold and Gold Elite members are also entitled to benefits like an upgrade to the next room category subject to availability, early check-in and late-check-out (again, subject to availability) and a welcome gift upon check-in.
Just some things to know:
-Quote your Etihad Guest Number at the time of booking and present your card when checking in.
-The booking must be in the name of the Etihad Guest Member.
-Eligible Stay means any stay that has been booked at best available rates and consortia negotiated corporate rates.
-Tour operator rates, travel industry rates, and free/complimentary stays are not eligible for mileage earning.
-The benefits for Gold Elite and Gold Members are subject to availability at check in.
A Step in the Right Direction
While neither Etihad nor Mandarin Oriental are among my usual travel choices (though I did have a nice recent stay at the Mandarin Oriental in Las Vegas), I am glad to see a luxury chain and a great airline getting into business together to offer loyal customers of both benefits.
After all, even the wealthy demographic that patronizes both the airline and Mandarin Oriental care about points too – otherwise how would you explain why people get so excited about the Amex Centurion card? While Mandarin Oriental has a refined system of keeping track of repeat guests’ preferences, it’s not always perfect, and your information can get lost in the shuffle if you book rooms through a variety of outlets including directly with the hotel or with a site like Amex Fine Hotels & Resorts or Visa Signature Hotels.
In my opinion, though, this is a great step in the right direction, and I hope that Mandarin Oriental follows it up as other smaller chains like Fairmont and Kimpton have by laying out quantifiable perks and benefits for their loyal guests. I even hope that other high-end chains like Four Seasons (in particular) and Peninsula start to consider such options. The only thing better would be if they created partnership with US-based airlines. Here’s hoping!
But what do you think? Is this partnership offer enough to entice you to try out Mandarin Oriental? What would you need in order to do so?