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Up To $500 Off British Airways Flights With Rue La La This Week

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Update: Some offers mentioned below are no longer available. View the current offers here – British Airways Visa 

Rue La La is one of my favorite discount online luxury retailers, and they also post some great travel deals from time to time. They actually used to link to several shopping portals, earning you even more points and miles on purchases, but that doesn’t seem to be the case anymore.

However, now through December 23, Rue La La has teamed up with British Airways and Visit Britain to offer a sale of up to $500 off British Airways tickets from the US to Britain in First, Club World (business) and World Traveller Plus (premium economy) for travel between now and May 31, 2013. To see for yourself you need to be invited for site access, which you can do so instantly (and for free) using my link.

Remember to go through Rue La La for the discount.
Remember to go through Rue La La for the discount.

You get $150 off premium economy, $350 off business and $500 off first, so that could take some of the sting out of BA’s massive fuel surcharges and fees.


Per the T&C, some US gateways are excluded and only Rue La La members are eligible. Flights must be operated by British Airways, and the discount dows not apply to open jaw tickets. You must book your ticket through the Rue La La link, not via a call center or travel agent, and the discount is for new bookings only and not combinable with any other discount or deal – so unfortunately you can’t combine it with the 10% discount on flights you get if you have the British Airways Visa.

Unfortunately, you can't combine the sale with the BA Visa 10% discount.
Unfortunately, you can’t combine the sale with the BA Visa 10% discount.

I checked out fares, and they’re decent, but not hugely impressive, and in some cases American Airlines is actually matching the discounted fares and the lowest fares are lower than the fares included in the discount (you can tell because it will say “lowest” or “discounted” below the fare.

One angle you could work would be to buy a premium economy ticket – I found them to be running at right around $1,400 roundtrip in January from Los Angeles to London, which breaks down to a $621 fare plus $780 in taxes – and then upgrade it using Avios.

Discount fares display - though American is matching many of them.
Discount fares display – though American is matching many of them.

The ticket I found was booked into “T” class, which is one of the upgradable booking classes.

The discount books into upgradable fare classes.
The discount books into upgradable fare classes.

Then remember, you only need half the number of Avios of an economy award ticket to book the upgrade each way, so on that LA-London route, you’d only need 12,500 Avios each way and some extra fees for the upgraded cabin which usually run around $300.

So essentially, you’d be getting a business class ticket for around $1,700 and 25,000 Avios – not bad considering business class tickets were going for around $5,000, so you’d be getting 13.2 cents per Avios and your airfare would basically just be a little bit more than you’d be paying in taxes and fees on a business class ticket you bought (which would be around $1,100 anyway).

Remember, the deal is offered only through the Rue La La link, so sign up for free here.

British Airways Visa Signature® Card

Apply Now
  • 50,000 bonus Avios after you spend $3,000 on purchases within the first 3 months of account opening.
  • Every calendar year you make $30,000 in purchases on your British Airways Visa card, you'll earn a Travel Together Ticket good for two years.
  • In addition to the bonus Avios, you will also get 3 Avios for every $1 spent on British Airways purchases and 1 Avios for every $1 spent on all other purchases.
  • Pay no foreign transaction fees when you travel abroad.
  • Chip Technology allows you to use your card for chip based purchases in Europe & beyond, while still giving you the ability to use your card as you do today at home.
Intro APR Regular APR Annual Fee Foreign Transaction Fee Credit Rating
N/A 16.24%-23.24% Variable $95 0% Excellent Credit