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Virgin America just announced the opening of their new Virgin America Loft lounge at LAX (they already have lounges at JFK, Washington Dulles and SFO), which is meant to “extend the airline’s signature cabin experience into the airport space with amenities like a cocktail and dining experience with a Virgin twist – including a ‘Lofty Libations’ artisanal cocktail selection.”

Virgin's new Loft at LAX has runway views.
Virgin’s new Loft at LAX has runway views.

Sounds (and looks) pretty swank for a domestic lounge, especially considering that, as opposed to many other (sub)standard lounges that charge $50 for a day pass, this one only costs $40 – so it could be a good place to hang out if you find yourself with a lot of extra time at LAX’s Terminal 3.

The Loft entrance in Terminal 3.
The Loft entrance in Terminal 3.

The Loft has a mood-lit bar serving those “Lofty Libations” like a Mile-High Margarita with Sauza Hornitos Reposado tequila, Funkin Margarita Mix and a lime wedge; the airline’s First Class food (snacks and small plates – menu here) including things like breakfast items, shrimp Caesar salad and even sushi; outlets at every seat, free WiFi and runway views.

Some of the Lofty Libations including a Mile-High Margarita.
Some of the Lofty Libations including a Mile-High Margarita.

It is open from 6:00 am – 11:30 pm daily, You can get in with a day pass if you’re flying Virgin America or one of its partner airlines.

To get excited flyers in there, the airline is hosting a “12 Days of #VXLoftPasses” until December 23 where 12 Twitterers can each score a free day pass to check out the Loft for themselves in 2013. The rules are a bit unclear, but it seems like all you have to do is follow the airline on Twitter, and send a Tweet with the hashtag #VXLoft in it to enter.

Enter Virgin's Twitter contest to win free day passes.
Enter Virgin’s Twitter contest to win free day passes.

If you have elite status with Virgin – like I do now thanks to their current status match you’ll also get free day passes each year. Elevate Gold members receive 3 complimentary day passes per year and Elevate Silver members receive 2 complimentary day passes per year.

If you do visit the Loft at LAX, send me some photos so I can share them with other TPG readers! I won’t be flying Virgin America this year due to American’s double mile/elite status promotion, but look forward to seeing what all the fuss is about in 2013.

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